Tuesday, March 31, 2015

Drake named the global ambassador for the Toronto Raptors basketball team

Drake is many things: accomplished actor, hit recording artist, and as of today, the global ambassador for the rebranding of the Toronto Raptors.

Drake named the global ambassador for the Toronto Raptors basketball team

Drake is many things: accomplished actor, hit recording artist, and as of today, the global ambassador for the rebranding of the Toronto Raptors.

At a press conference held on Monday, the Toronto Raptors basketball team announced that they would be starting up a new partnership with one of the city’s most well known exports: Drizzy Drake.

Drake is showing mad love to his city by accepting his new position for the basketball squad – a task that requires him to be a rebranding consultant as the team enters a new season. This means he’s got a huge say in the team’s new logo, colors, merchandise and is responsible for being a spokesperson/high-supporter at all times.

With Toronto being a not-so-hot destination for basketball lovers, Pitchfork points out that the Raptors could be pulling a very similar PR move to what Jay Z did for the Nets.

It won’t be long before every city has its very own rap-representative – Freeway for the Sixers?

[The Toronto Star]

Gabrielle Bonghi Philly.com
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Gabrielle Bonghi Philly.com
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