Drake named the global ambassador for the Toronto Raptors basketball team

Drake is many things: accomplished actor, hit recording artist, and as of today, the global ambassador for the rebranding of the Toronto Raptors.

At a press conference held on Monday, the Toronto Raptors basketball team announced that they would be starting up a new partnership with one of the city’s most well known exports: Drizzy Drake.

Drake is showing mad love to his city by accepting his new position for the basketball squad – a task that requires him to be a rebranding consultant as the team enters a new season. This means he’s got a huge say in the team’s new logo, colors, merchandise and is responsible for being a spokesperson/high-supporter at all times.

With Toronto being a not-so-hot destination for basketball lovers, Pitchfork points out that the Raptors could be pulling a very similar PR move to what Jay Z did for the Nets.

It won’t be long before every city has its very own rap-representative – Freeway for the Sixers?

[The Toronto Star]

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