Saturday, April 25, 2015

Andrew W.K. rocks South Jersey

Local talent, locations in star's new video

Andrew W.K. rocks South Jersey

The postmodern multi-media personality Andrew W. K. gives his signature white outfit and whiter teeth a South Jersey workout in his new video, “It’s Time to Party.”

Now showing on the Onion's A.V. Club, YouTube and the rocker/actor's website, the high-octane clip was shot during a single June weekend in Maple Shade, Cherry Hill and other locations. I wrote about the shoot in my June 10 column; director Shawn Caple's company, From Start to Film, is based in Franklinville, Gloucester County.

"I'm extremely proud and happy with the way the entire thing went, and how it turned out," says Caple, 27. "To have Andrew give his seal on it is super-awesome."

The video project, which includes a special sound effects version of the clip, is the biggest undertaking so far for Caple and his young collaborators, many of whom also work on a web series called Underbelly.

The gang also continues shooting Midnight Show, a tongue-in-cheek collection of trailers for the all-time trashiest movies of their drive-in dreams.

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Encompassing the sounds and beats of the city, we're here to turn you on to the local notables and under-the-radar artists, while showing you more of the bands and hot spots you already know and love.

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