Tuesday, July 7, 2015

'Guardians of Galaxy' Skyrockets to Stellar $94 Million at Box Office

(TheWrap.com) - "Guardians of the Galaxy," Disney and Marvel's raucous superhero space romp, opened to an electrifying $94 million to win the weekend and put a charge into the slumping summer box office.

‘Guardians of Galaxy’ Skyrockets to Stellar $94 Million at Box Office

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(TheWrap.com) - “Guardians of the Galaxy,” Disney and Marvel's raucous superhero space romp, opened to an electrifying $94 million to win the weekend and put a charge into the slumping summer box office.

The opening by “Guardians” is nearly $20 million ahead of analysts projections and shatters the record for an August debut, ahead of the $69.2 million of “The Bourne Ultimatum” in 2007. It's also better than the $85 million that “Thor: The Dark World” opened to last November and just behind the $95 million that “Captain America: The Winter Soldier” did in April.

With “Guardians leading the way, the top ten films delivered roughly $170 million. That's well ahead of the $118 million that the same weekend totaled last summer. It doesn't save the summer — this season is running roughly 20 percent behind last year's record-breaking total — but it reverses the momentum after a nearly two-month run of down weekends.

All this from a movie whose biggest-name stars — Vin Diesel and Bradley Cooper — voice CGI characters Groot the tree creature and the gun-toting Rocket Raccoon?

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Disney and Marvel knew that “Guardians” — based on one of Marvel Comics more obscure set of characters — and its mix of humor, music and classic superhero action was connecting, and last week commissioned a 2017 sequel at Comic-Con.

But the huge debut is a stunner, in part because the James Gunn-directed saga features a whole new batch of characters, second-tier superheroes far less familiar than Thor, Iron Man and Captain America, part of Marvel's Avengers pantheon. It gives yet more momentum to Marvel, which has dominated the summer with No. 1 movies including “The Amazing Spider-Man 2,” “X-Men: Days of Future Past” and had “Captain America: The Winter Soldier” in April.

In the film, Chris Pratt of TV's “Parks and Recreation” leads a rag-tag band of space cowboys that includes Gamora (Zoe Saldana), Drax the Warrior (Dave Bautista), and and the aforementioned Groot and Rocket in a chase against interstellar baddies for an all-powerful orb.

The reviews have been terrific, and it's over 90 percent positive on review aggregation site Rotten Tomatoes. Opening weekend audiences — which broke down 59 percent male and 57 percent over the age of 25 — agreed and gave it an “A” CinemaScore.

“Guardians” played in an August record 4,080 theaters, and got a big boost from premium surcharges at the roughly 3,200 locations offering 3D, as well as 354 IMAX theaters and about the same number of Premium Large Format theaters. IMAX alone delivered an August record $17 million. 

The weekend's only other wide opener, Universal's James Brown biopic “Get On Up,” finished third with $14 million. That's a little better than expected for the music tale starring Chadwick Boseman (“42”) and directed by Taylor Tate (“The Help”) and produced by Brian Grazer‘s Imagine Entertainment and Mick Jagger for roughly $30 million. It's also a little ahead of the $13 million that another music film, the Four Seasons biopic “Jersey Boys,” opened to in June.

Last week's No. 1 movie, the Scarlett Johansson sci-fi thriller ‘Lucy,” another Universal release, was second with $18.2 million.

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