iHeartMedia to debut LGBT-focused local radio station with Pride Radio Philly

This week, terrestrial radio giant iHeartMedia is set to debut an LGBT-focused local radio station with Pride Radio Philly, according to a report.

The media company this week will launch the station on 102.1 HD2 here in Philadelphia, while iHeart Radio app users can tune in online, Philadelphia Business Journal’s Jeff Blumenthal writes. iHeart also currently operates Pride Radio, a nationally oriented station in the same vein as Pride Radio Philly.

iHeart’s Philadelphia region president Richard Lewis told PBJ that the company went ahead with Pride Radio Philly because “he wanted a more local flavor.”

Hosts for the station so far include Ricky Sebastian (6 a.m. to 10 a.m.), Delana Bennett (10 a.m. to 2 p.m.), Jerry “Houston” Huster (2 p.m. to 6 p.m.), Pacey Williams (6 p.m. to 10 p.m.) and Christie James (10 p.m. to 2 a.m.). Additional DJs signed onat the station include Q102’s Casey Reed and Power 99’s Mutha Knows.

Hosts currently have individual blogs set up over on Pride Radio Philly’s official website.

The establishment of Pride Radio Philly is the latest move for iHeartMedia, which the Inquirer reported last month is currently facing about $20 billion in debt. Earlier this month, Billboard reported that the radio company is attempting to restructure its debt load.