Allen Iverson may have a lifetime sponsorship deal from Reebok, but the Sixers legend’s very first hot kicks were a pair of oversize Nike Air Revolutions. He remembers them because his mom gave up something important for Iverson to have them: electricity.
“I was wearing, like, a size 7, and they only had an 8.5,” Iverson says in a recent episode of Sneaker Shopping with Complex. “That’s how bad I wanted them. I remember it vividly because our lights got turned off for her getting them for me. So shoutout to mama.”
A.I. recently stopped by Complex’s web series, which takes celebrities shoe shopping during in-depth, sneaker-oriented interviews, to discuss everything from his “Question” and “Answer” shoe wars with Michael Jordan to hip-hop. The episode was filmed at Lapstone & Hammer, a sneaker and sportswear store in Center City.
Iverson, who picks out $455 worth of Reeboks throughout the nine-minute clip, tells host Joe La Puma that there’s nothing wrong with wearing another pros shoe model when playing against them. Because when it comes down to it, it’s about confidence — and style.
“The better you look, the better you play,” Iverson said.
Iverson, 41, played on the 76ers from 1996 to 2006, and was named the NBA’s Most Valuable Player in 2001. Following his run on the Sixers, Iverson went on to player for the Denver Nuggets, Detroit Pistons, and Memphis Grizzlies. He returned to the Sixers for one season in 2009 before officially retiring in 2013.