Saturday, December 27, 2014

Sixers sudden radio switch followed CBS breach of radio contract

So why did the 76ers abruptly leave CBS Radio for 97.5 The Fanatic last Saturday? A breach of contract by CBS Radio, says a source familiar with the deal.

Sixers sudden radio switch followed CBS breach of radio contract

So why did the 76ers abruptly leave CBS Radio for 97.5 The Fanatic last Saturday? A breach of contract by CBS Radio, says a source familiar with the deal.

This divorce saga all started on April 3, when the Sixers played the Miami Heat in a game that ended up being broadcast on 98.1 WOGL rather than one of the team’s usual radio homes — 610 WIP or 94 WIP. The Sixers were notified of the move just one day before the game, though their contract stipulated they be given a longer notice, we’re told. The agreement also stated that the Sixers could be bumped for a Flyers or Eagles game, but not for the Phillies, says our source. Why not for the Phils? Because the contract was written three years ago, before the team moved to WIP.

On Thursday, 97.5 The Fanatic, a WIP rival owned by Greater Media, suddenly announced that it would carry the Sixers, starting with last Saturday’s playoff game against the Bulls. Sources say the first meeting between team officials and Fanatic brass was April 10. “The Sixers’ rapidly growing fan base will no longer have to set their radios to ‘scan’ to find where their Sixers will be aired,” Sixers CEO Adam Aron said in a statement, expressing what could be construed as frustration with the lack of a steady home.

On Monday, the Flyers also announced a move to the Fanatic, though the switch won’t go into effect until next season.

“We’re thrilled to be working with a partner that is 100 percent committed and excited about the Philadelphia Flyers,” said Comcast-Spectacor President Peter Luukko.

Sounds like the Flyers also didn’t feel like they were getting enough TLC from CBS.

CBS Radio Market Manager Marc Rayfield did not answer our questions about the move other than to say that WIP and the Sixers parted amicably. Fanatic program director Matt Nahigian also declined to discuss how the deal came about.

Read more from our column in Tuesday's Daily News.

About this blog
If you've got an insatiable appetite for the latest and greatest celebrity fodder, we've got your fix! Our Celebrities & Gossip blog highlights breaking local and national celebrity news.

Molly Eichel
Latest Videos:
Also on Philly.com:
Stay Connected