Joey Vento appears in upcoming comedy, son denies rumor of Geno's sale

Joey Vento is gone but a new movie helps make sure he is not forgotten. The late Geno's Steaks owner appears in "Swooped," a comedy that screens at the Trocadero (1003 Arch) on March 18.

Vento, who died in August, plays himself, selling a cheesesteak to one of the main characters. A few scenes take place at Geno's. Directors Joe Gariffo and ShaunPaul Costello say proceeds from the screening will go to fund their next film, "The Independents," which is a hockey comedy to shoot in town this Spring.

Joey Vento in front of Genp's in 2006 (Photo: April Saul/Staff Photographer)

"Swooped," which follows two friends chasing after the girls of their dreams and ending up hooking up with each other's crush, has won several film-festival awards around the country.

You can see a trailer here or find tickets for the screening here.

UPDATE: Speaking of Geno's, rumors are swirling in South Philly that Vento's son Geno Vento, who was named after the steak shop, is thinking about, if not actively working on, selling Geno's. Geno left us a voicemail in which he emphatically stated "The restaurant is not up for sale."

Read more from our column in Monday's Daily News.

This post has been updated