E! launches new '#RichKids' TV series with a luxury scavenger hunt

The cast of E!'s new reality series "#RichKids of Beverly Hills."

As if the E! Network wasn’t already clogged up with enough talentless, beautiful rich people, they went ahead and added another like-minded series to their roster: The #RichKids of Beverly Hills. “Every now and then, a TV show comes along that captures the voice of a generation,” says the show’s site. God, help us.

To promote the new show, the network is inviting fans from select cities across the United States to participate in “Finders Keepers,” a social media hunt giveaway. On Saturday, Jan. 18, the big search for luxury prizes begins in Philadelphia. Here is the scoop: 

E!’s “#RichKids” Team will be planting five luxury items for discovery on one day in each city.  Then, on the date listed below for that city, fans can check Instagram (@RichKidsOfBH) for visual clues to the locations of the five items. 

Photos of landmarks, street signs and iconic markers and other clues will point the way to the hidden luxury items, and what lavish items they are!  In every city, our “#RichKids” Team will plant one of each of the following designer items: headphones, bracelet, backpack, wallet, and handbag.

When you find one of the items, they then ask that you take a selfie with it, use the #RichKids hashtag, and post it to your Instagram account. After that, the prize is all yours.

For those who aren’t lucky enough to find any of these crazy expensive items, you can still win some cash. For a chance to win $10,000, you can take a selfie holding a #RichKids sign, use the appropriate hashtag, and once again upload it to Instagram. Entries for the cash sweepstakes will be open from Jan. 1-20.

Participate if you dare. The series premieres on Sunday, Jan. 19 at 10/9 p.m. Central on E!.