CBS will kick off its eighth-annual Ronald McDonald House Charities telethon Tuesday, and a couple of former Big Brother stars from the area are lending a hand.
New Jersey-born Big Brother brothers Cody and Paulie Calafiore will serve as guests during the 14-hour telethon, which is scheduled to run from 6 a.m. to 8 p.m. Tuesday. CBS3 on-air staff members including Ukee Washington, Kate Bilo, Jim Donovan, and Nicole Brewer will split hosting duties. Pat Gallen will broadcast from Dilworth Park at 9 a.m. and noon.
Big Brother superfans may remember Cody, the younger Calafiore brother, as the second half of an alliance with fellow contestant Derrick Levasseur, known as “The Hitmen,” from the show’s sixteenth season in 2014. Cody ultimately lost to Levasseur, who took home a $500,000 grand prize following a 7-2 vote.
Paulie, meanwhile, hit the Big Brother screen for season 18 in 2016. He placed eighth that season, during which an argument took place with fellow contestant Natalie Negrotti in which Paulie made a comment about her breast implants. He later apologized. The Calafiore family and others later took issue with the show's portrayal of Paulie.
Calafiore started the charity The Rise Up, which has raised more than $10,000 to combat cyberbullying through its Cybersmile campaign, and is currently raising funds with RAINN to support survivors of sexual violence.
In addition to the Calafiore brothers, the CBS3 telethon this year will feature the 76ers Dunk Team, Eagles cheerleaders, and the Phillie Phanatic’s mother, Phoebe, among others.
CBS Radio station hosts such as Marilyn Russell of 98.1 WOGL, Joe DeCamara of SportsRadio 94 WIP, and Melony Roy of KYW Newsradio will help helm phones for donations. Pledges can be made by calling 1-844-977-CBS3 or 1-844-977-2273 throughout Tuesday, or by texting “FAMILY” to 20222 for a $10 donation.
Funds raised on Tuesday will benefit the Ronald McDonald House Charities throughout the Philadelphia area. The CBS3 telethon has raised more than $6.2 million for the organization since it debuted in 2010, according to a release.