Saturday, April 19, 2014
Inquirer Daily News

611 Lifestyle, Philadelphia Industry Lounge draw stars at Sundance

William H. Macy, Ice-T, Christina Hendricks, Nick Lachey, Lil' Jon, Mario Lopez, Justin Long, "The Bachelor" Ben Flajnik, all stopped by the 611 Lifestyle booth and/or Philadelphia Industry Lounge at the Sundance Film Festival.

611 Lifestyle, Philadelphia Industry Lounge draw stars at Sundance

 “Shameless” star William H. Macy stopped by DJ and clothing designer Nigel Richards' 611 Lifestyle booth at the Sundance Film Festival and picked up a 611 scarf for himself and a 611 Records Philadelphia t-shirt for actress wife Felicity Huffman.

“Extra” host Mario Lopez, or Slater from “Saved by the Bell” if you prefer, also picked up a 611 Turntable shirt and hung out with rapper Lil’ Jon who chose a Sex, Lies & Vinyl shirt from 611. “Law & Order: SVU” actor/rapper Ice-T took a 611 Record Box shirt and bodacious blonde bride Coco picked up the women’s version of the Sex, Lies & Vinyl shirt. “Bachelor” Ben Flajnik picked up a 611 longsleeve flannel.

Meanwhile, "Mad Men” stunner Christina Hendricks, “The Sing-Off” host Nick Lachey, actors Andie MacDowell, Justin Long (“He’s Just Not That Into You”) Laura Prepon “Are You There, Chelsea?”) and Katie Aselton of “The League” and E! host Ben Lyons all stopped by the Philadelphia Industry Lounge and signed a giant LOVE statue there.

The Philadelphia Industry Lounge, presented by local financial services firm Janney Montgomery Scott, and coordinated by the Cashman & Associates PR and special events firm, was also comprised of Greater Philadelphia Film Office reps pitching Philly as a shooting location to filmmakers. It featured swag bags from Mitchell & Ness, 611 Lifestyle, Denim Habit, Xfinity, Fox Rothschild, and the Philadelphia Retail Marketing Alliance

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