If reports are correct, producers of the James Bond film series are committing one of the greatest outrages since the unjust trial and barbarous execution of Jean d'Arc:
There are 45,000,000 reasons:
But the Heinie deal strikes at the very heart of the James-Bond-ness of James Bond -- TMZ cites anonymous sources who says Bond drinks the beer instead of his martini.
Worse, he adds, “it’s not the best beer out there, either.”
Craig recently told the New York Times branding, product placement and the various other whoring involved in making Hollywood movies are just part of the process.
(Just as cockroaches are part of the ecosystem?)
“We have relationships with a number of companies so that we can make this movie,” the 44-year-old English thesp said.
“The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is.”
There are too many “simple facts” we could do without.
But is such a move – actually replacing the martini with the beer – even conceivable?
I think not: I'll bet the new film will have 007 also drink his usual libation. Anything else would spell disaster.
Photo: Daniel Craig brandishes his 007 license to kill pistol.
Video: Teaser trailer for Skyfall.