Jay-Z & Beyonce want to trademark their baby's name
Jay-Z and Beyonce want to use their baby's name, Blue Ivy, to market products.
Jay-Z & Beyonce want to trademark their baby’s name
Tirdad Derakhshani, Inquirer Sideshow Columnist
If Jay-Z and Beyoncé have their way, the signifier “Blue Ivy Carter” won’t just refer to a beautiful, bouncing bairn, but to a lucrative brand name.
The Washington Post reports that the couple last week submitted an application with the U.S. Patent and Trademark Office to draw an impregnable legal wall around Blue Ivy.
The singers and media moguls cite their intention to use the name for a line “of baby carriages, baby cosmetics, diaper bags and other undoubtedly fabulous accoutrements for the fashion-forward infant,” says the Post.
(It's like my mom always used to say, nothing says "I love you" more than an aggressive marketing campaign.)
Seems great minds think alike: Two weeks before Jay-Z and Beyoncé’s filing, Fashion designer Joseph Mbeh, filed to trademark “Blue Ivy Carter NYC.” Another application sough to reserve the name “Blue Ivy Carter Glory IV” for a line of perfumes.
Both applications were denied by the trademark office which said since the name belonged to a “very famous infant,” consumers would think products bearing the name were approved by her parents.
The Post says Mbeh beat a hasty retreat, releasing a statement that said he didn’t want the name for himself, but planned to talk with Blue Ivy’s parents about the possibility of collaborating with them for a collection of Blue Ivy fashions.
The application is pending, but is being fast-tracked says the Post which opines whether Jay-Z and Beyoncé’s palsy relationship with a certain White House occupant may have greased the wheels.
Regardless, it will most likely be approved since parents have the legal right to trademark names of their minor children.
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Hey OhOkay.. did it take you all day to think of that? so not funny— Drewmcc- Comment removed.
- Spreadhead, it's not they think that they are important - it's that we live in such a litigious, greedy society, where someone not related to Blue Ivy would try to make money off of her name. That's the problem!
So lighten up, my brother....... (HTML deleted)— deeva716 - Its a shame when these two are looking to make money off of everything.— franknbeans
- Franknbeans, it's not they're trying to make money off of everything - it's that we live in such a litigious, greedy society, where someone not related to Blue Ivy would try to make money off of her name. There have already been two parties who have tried to (see article) That's the problem!
So lighten up, my brother....... (HTML deleted)— deeva716 - gross.— bingbangbong
- They should be concerned if the baby looks like Jay Z LOL.— z03mbm
- They would honor their baby more by giving money to build a hospital or an orphanage in an impoverished country.Who cares about their baby's name? "Blue" is not a real name, anyway. Their hubris and sense of self-importance is nauseating.— catharine_christian_carpenter
- Umm, I guess this is what happens when two half-wits with money have a baby and give it a ridiculous name...could I trademark Jane Doe? Why does anyone give credence to these Hollywood morons?— marcamp
- DRUG DEALER AND A HO.
POOR KID...BLUE IVY CARTER...ONLY THE MONEY WILL KEEP HER OUT OF TROUBLE.— trailer - These two are stupid.— mmds
- I would want to protect my child's name from someone whose trying to make money off of it. So why not make the money and give it to charity. Good job parents.....— LuckyCharms
- The day after BHO was elected in nov. '08,jay-z said supportors of john mccain were "white pieces of sh*t".Thats why philly.com loves them!— robwood
