Sunday, August 2, 2015

Jay-Z & Beyonce want to trademark their baby's name

Jay-Z and Beyonce want to use their baby's name, Blue Ivy, to market products.

Jay-Z & Beyonce want to trademark their baby’s name

0 comments
Blog Image
Better not utter the name Blue Ivy Carter in vain! These two will sue ya ...

If Jay-Z and Beyoncé have their way, the signifier “Blue Ivy Carter” won’t  just refer to a beautiful, bouncing bairn, but to a lucrative brand name.

The Washington Post reports that the couple last week submitted an application with the U.S. Patent and Trademark Office to draw an impregnable legal wall around Blue Ivy.

The singers and media moguls cite their intention to use the name for a line “of  baby carriages, baby cosmetics, diaper bags and other undoubtedly fabulous accoutrements for the fashion-forward infant,” says the Post.

(It's like my mom always used to say, nothing says "I love you" more than an aggressive marketing campaign.)

Seems great minds think alike: Two weeks before Jay-Z and Beyoncé’s filing, Fashion designer Joseph Mbeh, filed to trademark “Blue Ivy Carter NYC.” Another application sough to reserve the name “Blue Ivy Carter Glory IV” for a line of perfumes.

Both applications were denied by the trademark office which said since the name belonged to a “very famous infant,” consumers would think products bearing the name were approved by her parents.

The Post says Mbeh beat a hasty retreat, releasing a statement that said he didn’t want the name for himself, but planned to talk with Blue Ivy’s parents about the possibility of collaborating with them for a collection of Blue Ivy fashions.

The application is pending, but is being fast-tracked says the Post which opines whether Jay-Z and Beyoncé’s palsy relationship with a certain White House occupant may have greased the wheels.

Regardless, it will most likely be approved since parents have the legal right to trademark names of their minor children.

0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
If you've got an insatiable appetite for the latest and greatest celebrity fodder, we've got your fix! Our Celebrities & Gossip blog highlights breaking local and national celebrity news.

Tirdad Derakhshani Inquirer Sideshow Columnist
Latest Videos:
Also on Philly.com:
letter icon Newsletter