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Tuesday, June 16, 2009
The Blau-Thompson rowhouse, outfitted with energy-efficient accoutrements. (Photo form BluPath Design Web site)

Yesterday the new Green Jobs Philly News came out, offering its usual overstuffed cornucopia of green opportunities and communications attempting to connect people with information and jobs. But what if you're already on the job, in business and trying to get greener?

If you're a contractor, realtor, architect or other professional who's finding clients asking for greener alternatives, how do you advise them? How do you become something of an expert on green housing, energy and approaches in a hurry? Laura Blau and Paul Thompson, two architects behind BluPath Design, have the answer in the form of three linked courses at the Community College of Philadelphia this summer. presented via their educational sister firm GreenSteps.

Starting on July 15 you can get the lowdown on site and water issues, the various forms of green energy, and materials & indoor air quality so you'll know what you're talking about. These aren't technical courses - even if you're a DIY homeowner you'll probably learn a bit that will be useful in your 'green' remodeling.

"Everyone gets a buzz on about 'green'," says Laura Blau, "but they don't always have enough information." She points out that there's no universal rating system for how green different materials, properties or approaches are, and in the absence of that, you need to understand the criteria to even ask the right questions.

"There are all kinds of shades of green," she says. "People need to be aware. We're all on a big learning curve, and the market is trying to keep pace with it. Everyone wants a piece of 'green.' Now weeds are coming up and you're trying to tell the weeds from the flowers."

That's why the curriculum spends a good amount of time on greenwashing, the practice of making a negligible change that a company can spin into positive "sustainable" PR. She cites the move by Clorox to remove some ammonia and bleach and add citrus to create new "green" versions of their products. "Great," says Blau, " but some of the base that remains is the most toxic chemicals out there. If you want a truly green cleaning solution, make your own - or get it from Sun and Earth, which is local, which makes it even greener."

Balancing different criteria is not always easy, which is why the course goes into detail with the different criteria involved, says Blau. "You might have to choose between a cherry floor from local cherry, or a sustainably harvested Brazilian cherry, versus bamboo, which is rapidly renewable, and you want to have a sense of what makes each green as well as what's not so green about it."

Though Blau and Thompson have applied their principles to their own residence, which stands out with its solar-collector-festooned roof, she cautions that not all the solutions presented are so sexy. "You have to look at the specifics of your building to get the right solution. I've had people who want to go solar and their house is in a wooded lot - 'well, we'll just cut these trees down,' they say. Instead I ask, how well insulated is your home? There's little point in collecting solar energy if you're just going to waste it as you would any other kind."

Sorting through the various shades of green is something we can all stand to get better at. But if your job depends on it, well, registration for these courses is now open.

Posted by Vance Lehmkuhl @ 3:49 PM  Permalink | File Under: Biz | | Hearth | Post a comment
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About Earth to Philly
Earth to Philly is a weblog focusing on earth-conscious technology, trends and ideas, from a Daily News perspective. We look at the "green" aspects of your home, business, food, transportation, style, policy, gadgets and artwork. If you have a Philly-related story, let us know about it!

The experts at Philadelphia's Energy Coordinating Agency answer your energy questions in our regular feature Stay Warm, Stay Green. Send in your question or questions to energy@phillynews.com.


Look for Jenice Armstrong to supply tips on green living as well as occasional columns on the subject of Green. She also blogs at Hey Jen.


Becky Batcha stays tuned for the here-and-now practical side of conservation, alternative energy, organic foods, etc. - stuff you can do at home now. Plus odds and ends.


Flavia Colgan has been telling Citizen Hunters how to "go green" since back before everyone got tired of that phrase. She brings her knowledge of the worlds of politics and of entertainment to the table and point you to the most useful ideas she finds on the Web.


Laurie Conrad recycles from her ever-growing e-mailbag to pass along the latest travel deals, fashion statements, household strategies, gadgets, cool local events and other nuggets of interest to those who appreciate a clean, green world.


Vance Lehmkuhl looks at topics like eco-conscious eating, public transportation and fuel-efficient driving from his perspective as a vegetarian, a daily SEPTA bus rider and a hybrid driver, as well as noting the occasional wacky trend or product.


Ronnie Polaneczky sees the green movement through the eyes of her 12-year-old daughter, who calls her on every scrap of paper or glass bottle that Ronnie neglects to toss into the house recycling bins. Ronnie will blog about new or unexpected ways to go green. She also blogs at So, What Happened Was...


Sandra Shea and the DN editorial board opine on any green-related legislation or policy. And we'll pass along some of the opeds on the subject that people send us.


Jonathan Takiff will be blogging mainly about consumer electronics - those things that we love to use and that suck too much energy. He'll spotlight green-conscious gizmos made in a responsible fashion, both in terms of materials used and the energy it takes to run them.


Signe Wilkinson draws the comic strip Family Tree, which follows the Tree family as they try to live green in the face of nattering neighbors, plastic-wrapped consumer products, and the primal teenage urge to spend vast quantities of money on hair care products of dubious organic quality.


In addition to these updates from our newsroom bloggers, watch for an occasional feature, Dumpster Diver Dispatches, from Philadelphia's original "green" community of artists, the Dumpster Divers. You'll learn about creative ways to reuse and recycle while you reduce, and about the artists who are making little masterpieces from what others throw out.

  • Dispatch #1: Margaret Giancola's rugs from plastic bags
  • Dispatch #2: Dumpster Divers in City Hall (Art in City Hall series)
  • Dispatch #3: Wild wood, New Jersey
  • Dispatch #4: Dumpster Divers award winners announced
  • Dispatch #5: From sweaters to colorful cuddling
  • Dispatch #6: Green artists retake South Street Sunday
  • Dispatch #7: Isaiah Zagar: He's a Magic (Gardens) Man





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