Friday, November 27, 2015

Starbucks is coming to Ocean City

A quaint downtown stretch along Asbury Avenue, long home to mom-and-pops, is getting its first Starbucks come fall.

Starbucks is coming to Ocean City


OCEAN CITY – A quaint downtown stretch along Asbury Avenue that has mostly managed to avoid corporate homogeneity by favoring hometown mom-and-pops – the likes of Benetton and Domino’s Pizza left town long ago after relatively unpopular stints – will be graced by the resort’s first Starbucks come fall.

Starbucks will, in fact, occupy Domino’s old digs at 11th and Asbury just as soon as designers, contractors, and the franchisees can create a “beach-beautiful” theme in the old pizza joint. Installing snazzy seating for up to 70 people, including a gas fireplace and special lighting features, the space could become a favorite hangout for locals and visitors alike, said Anne Betz, of Betz & Associates of Phoenixville, Chester County, which will operate the location with partner Pierce Keating of the Daniel J. Keating Co. of Narberth, Montgomery County.

The partnership operates Starbucks in nearby Margate and Atlantic City.

“We’re hoping the new location will become a kind of hub in Ocean City, so we want to do it right,” said Betz, explaining why the partnership, which includes her husband, John , isn’t rushing to be open in time for the upcoming summer season, preferring instead to peg the debut for sometime in late August or early September.

The location will be open year-around and feature Starbucks’ entire menu, including salads, sandwiches, panini and pastries, as well as its usual caffeine-fueled beverages.

Critics say they are concerned that the location of the store ¬-- associated with the largest coffeehouse company in the world, with some 21,000 locations worldwide – could harm local businesses.

But Betz contends Starbucks actually hopes to help local shops by staying open year-around and increasing traffic to the five-block Asbury Avenue downtown corridor.


We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy: comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
comments powered by Disqus
About this blog

Inquirer staff writer Amy S. Rosenberg has covered Philly police, city neighborhoods, Ed Rendell as mayor, the Jersey shore, Atlantic City, Miss America and the psychology of Eagles fans. She moved to Ventnor on July 3, 1995, which makes her a local, but not really.

Inquirer Staff Writer Jacqueline L. Urgo has spent every summer of her life at the Jersey Shore, and has lived there year-round for nearly 30 years, even fulfilling one of her bucket list dreams by once living in a house by the sea.

Since 1990, she has covered the waterfront for The Inquirer — from the Atlantic to the Delaware Bay shore — and some of the mainland in between. Along the way, she amassed an encyclopedic knowledge of this tear-it-down-and-build-it-back-up region, delving into the history and the hype of a place with a lot of unexpected stories to tell.

The Downashore Team
Latest Videos:
Also on
letter icon Newsletter