New casino, new beach?

The dateline on a press release inviting reservations to Atlantic City’s new casino says the dispatch comes from a place called “Revel Beach, Atlantic City, N.J.”

That seems little odd since there is no place — at least not on a map.

Besides, Atlantic City is important enough that in journalism circles, it is what’s known as a “stand alone” dateline. So well known is the Queen of Resorts that you don’t even need to indicate the state when writing from ATLANTIC CITY.

Perhaps the “Revel Beach” appellation, bestowed by public relations people promoting the $2.4 billion beachfront casino resort set to open next month, is meant to indicate that this is someplace very special — unlike any other place in Atlantic City.

While that remains to be seen, the 47-story Revel in its 6.3 million square feet will boast 14 restaurants, two nightclubs and a beach club all set on 20 acres in the resort’s Inlet section. When complete, Revel will have 1,800 hotel rooms, retail shops, a 31,000-square-foot spa, two theaters — one with a capacity for 5,500 people and another seating for 700 — and perhaps most important for some, a 150,000-square-foot casino.

“It’s going to be an amazing resort that happens to have a casino. There will be something here for everyone,” brags Robert Andersen, executive vice president of project development for Revel Entertainment Group.

During an eight-week preview opening, beginning April 2, Revel will offer special hotel rates during a “progressive schedule” of select restaurant openings, gaming, performances and spa offers. Accommodations include 46-inch flat screen televisions and in-room Android tablets to control room temperature.

Not to be outdone by the new kid in town, the previous new kid, the Borgata — which opened in 2003 as Atlantic City’s first Las Vegas-style casino hotel — announced Wednesday that it was starting a $50 million “smart, stylish” hotel room redesign that will spruce up its 1,500 guest rooms and match Revel’s big TV plans. The revamped Borgata rooms also feature 46-inch flat screens and an integrated phone and entertainment system. The Borgata project is expected to be completed by July, according to a spokesman.


Staff Writer Jacqueline L. Urgo has spent at every summer of her life at the Jersey Shore and has lived there year-round for nearly 30 years, even fulfilling one of her bucket list dreams by once living in a house by the sea.

Since 1990, she has covered the waterfront for The Inquirer — from the Atlantic to the Delaware Bay shore — and some of the mainland in between. Along the way, she amassed an encyclopedic knowledge of this tear-it-down-and-build-it-back-up region, delving into the history and the hype of a place with a lot of unexpected stories to tell.