Tuesday, July 28, 2015

Flexing its Jersey-ness, Revel gets its own exit

Naturally, this being Jersey, one of the first bit of branding for the new Revel Resort had to do with the epic Jersey question, "Which Exit?"

Flexing its Jersey-ness, Revel gets its own exit

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So a sure sign that Revel is feeling right at home in Jersey as it gets ready for its not-so-soft opening April 2 (website crashing, ball intrigue mounting) is that it has asserted its ownership over an entire section of Atlantic City formerly known as the South Inlet and now, apparently, known as Revel Beach. It even got its own sign on the Atlantic City Expressway! Exit 1, not quite as catchy as the Exit Zero branding down in Cape May, but not too bad. (And, by the way, Exit 1 will also get you to Trump Plaza and Caesars and the Walk, not to mention Angelo's Fairmount Tavern, and, frankly, Revel is still a mile or two up Pacific Ave from there.) Meanwhile, Wayne Parry appears to have solved the riddle of the Revel ball, and, naturally, it involves, indirectly, the Riddler from Batman and a crumpled piece of pizza wrapper. Speaking of food, I learned yesterday that Jose Garces is literally cloning his Guapos Tacos Truck (lately parked at LOVE Park) and will park it on the Revel casino floor. All I can say is, Go for the Duck, and hopefully they won't run out of Esquites, the sweet corn with queso fresco.

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About this blog

Inquirer staff writer Amy S. Rosenberg has covered Philly police, city neighborhoods, Ed Rendell as mayor, the Jersey shore, Atlantic City, Miss America and the psychology of Eagles fans. She moved to Ventnor on July 3, 1995, which makes her a local, but not really.

Inquirer Staff Writer Jacqueline L. Urgo has spent every summer of her life at the Jersey Shore, and has lived there year-round for nearly 30 years, even fulfilling one of her bucket list dreams by once living in a house by the sea.

Since 1990, she has covered the waterfront for The Inquirer — from the Atlantic to the Delaware Bay shore — and some of the mainland in between. Along the way, she amassed an encyclopedic knowledge of this tear-it-down-and-build-it-back-up region, delving into the history and the hype of a place with a lot of unexpected stories to tell.

Amy S. Rosenberg
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