Friday, January 30, 2015

FU Sandy Beer from Flying Fish donates money for Sandy Relief (Blue Wave Printing Still the N.J. Champ for Biz SandyCharities)

Flying FIsh Brewing Company announces $45,000 in donations from its FU (Forever Unloved) Sandy beer.

FU Sandy Beer from Flying Fish donates money for Sandy Relief (Blue Wave Printing Still the N.J. Champ for Biz SandyCharities)


Lots of people, and busineses, are trying to figure out how to raise and distribute money to help people (and businesses) rebuild from Hurricane Sandy (including First Late Mary Pat Christie, whose N.J. Sandy Relief fund has raised $32 million but not dispersed anything yet, see story here by Shannon Mullen of the Asbury Park Press). Flying Fish, always on the look out for a way to further Jersey-theme their product, created a hybrid wheat-pale ale that it called "Forever Unloved (F.U.) Sandy. I guess they mean Sandy will be forever unloved, but I keep thinking they mean New Jersey, which would be uncalled for. And I guess they mean to reference the hybrid hurricane-nor'easter character of Sandy by making their Sandy beer wheat-pale ale. In any case, the craft beer company announced that it was donating the $45,000 proceeds to Habitat for Humanity, Hurricane Sandy New Jersey Relief Fund (See above), and Conserve Wildlife Foundation of New Jersey, which is rebuilding shore-area habitat destroyed by the storm. That represents 100 percent of the proceeds from the beer, which sold out its 86 kegs.

Still champ of the small businesses turned philanthropic dynamo would still have to be the Blue Wave Printing Company of Toms River, which produced a line of "Restore the Shore" merchandise and immediately began making small and large donations, cash and gift cards, lumber supplies etc., very targeted and savvy strikes of good will. To date, and you can see the full list here, they have donated a total of $468,982. Maybe they should take over the Mary Pat fund. 

Amy S. Rosenberg
About this blog

Inquirer staff writer Amy S. Rosenberg has covered Philly police, city neighborhoods, Ed Rendell as mayor, the Jersey shore, Atlantic City, Miss America and the psychology of Eagles fans. She moved to Ventnor on July 3, 1995, which makes her a local, but not really.

Inquirer Staff Writer Jacqueline L. Urgo has spent every summer of her life at the Jersey Shore, and has lived there year-round for nearly 30 years, even fulfilling one of her bucket list dreams by once living in a house by the sea.

Since 1990, she has covered the waterfront for The Inquirer — from the Atlantic to the Delaware Bay shore — and some of the mainland in between. Along the way, she amassed an encyclopedic knowledge of this tear-it-down-and-build-it-back-up region, delving into the history and the hype of a place with a lot of unexpected stories to tell.

Amy S. Rosenberg
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