Lots of people, and busineses, are trying to figure out how to raise and distribute money to help people (and businesses) rebuild from Hurricane Sandy (including First Late Mary Pat Christie, whose N.J. Sandy Relief fund has raised $32 million but not dispersed anything yet, see story here by Shannon Mullen of the Asbury Park Press). Flying Fish, always on the look out for a way to further Jersey-theme their product, created a hybrid wheat-pale ale that it called "Forever Unloved (F.U.) Sandy. I guess they mean Sandy will be forever unloved, but I keep thinking they mean New Jersey, which would be uncalled for. And I guess they mean to reference the hybrid hurricane-nor'easter character of Sandy by making their Sandy beer wheat-pale ale. In any case, the craft beer company announced that it was donating the $45,000 proceeds to Habitat for Humanity, Hurricane Sandy New Jersey Relief Fund (See above), and Conserve Wildlife Foundation of New Jersey, which is rebuilding shore-area habitat destroyed by the storm. That represents 100 percent of the proceeds from the beer, which sold out its 86 kegs.
Still champ of the small businesses turned philanthropic dynamo would still have to be the Blue Wave Printing Company of Toms River, which produced a line of "Restore the Shore" merchandise and immediately began making small and large donations, cash and gift cards, lumber supplies etc., very targeted and savvy strikes of good will. To date, and you can see the full list here, they have donated a total of $468,982. Maybe they should take over the Mary Pat fund.