Saturday, May 23, 2015

Market8 plans rewards program

Market8 proposes "rewards program" for Center City project

Market8 plans rewards program

An artist´s rendering of Market8.
An artist's rendering of Market8.

            Of all the groups vying for a casino license, the Market8 project is the only one that sits smack in the middle of Center City. On Monday, the folks behind it announced a “rewards” program to capitalize on its location at 800 Market Street.

               In a statement, Market8 said it would have a casino-based rewards program for patrons, who could cash in points at surrounding restaurants, retailers, entertainment venues, museums, tourist attractions and parking lots.

Mohegan Sun, which would operate the casino, has a similar program at other locations, including Pocono Downs.  

Market8 estimates that there are 1,400 establishments within a quarter mile of the project’s location. Ken Goldenberg, the lead developer for the project, said the rewards program would “serve as a significant catalyst” for growth in the Market East neighborhood. He added that instead of competing with existing businesses, Market8 would promote them.

Inquirer Staff Writer
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Reporter Jennifer Lin follows the competition among the six contenders for Philadelphia’s second gaming license.

Harold Brubaker Inquirer Staff Writer
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