Of all the groups vying for a casino license, the Market8 project is the only one that sits smack in the middle of Center City. On Monday, the folks behind it announced a “rewards” program to capitalize on its location at 800 Market Street.
In a statement, Market8 said it would have a casino-based rewards program for patrons, who could cash in points at surrounding restaurants, retailers, entertainment venues, museums, tourist attractions and parking lots.
Mohegan Sun, which would operate the casino, has a similar program at other locations, including Pocono Downs.
Market8 estimates that there are 1,400 establishments within a quarter mile of the project’s location. Ken Goldenberg, the lead developer for the project, said the rewards program would “serve as a significant catalyst” for growth in the Market East neighborhood. He added that instead of competing with existing businesses, Market8 would promote them.