Thursday, July 30, 2015

Mission creep hits Military Channel

Viewers who fled to Discovery Communications' Military Channel after the History Channel abandoned its all-Nazis, all-the-time schedule to join the world of "Swamp People" and "Pawn Stars" may or may not be happy about Discovery's decision to rename Miltary the "American Heroes Channel."

Mission creep hits Military Channel

0 comments

Viewers who fled to Discovery Communications' Military Channel after the History Channel abandoned its all-Nazis, all-the-time schedule to join the world of "Swamp People" and "Pawn Stars" may or may not be happy about Discovery's decision to rename Miltary the "American Heroes Channel."

Why the change? Because "heroism transcends the battlefield," says American Heroes Channel general manager Kevin Bennett in a presentation Thursday at the Television Critics Association winter meetings in Pasadena, Calif.

And maybe because viewers aren't as interested, Bennett noting that when Military launched, the U.S. was fighting two wars. Now, with History having left an opening you could drive an ice road truck through, American Heroes Channel is looking to broaden its reach to embrace more history, including a new show, "Against All Odds," which launches March 3 and "tells the true stories of modern-day heroes whose courage and sacrifice made their deeds unforgettable."

Based on the panel here, which included veterans of World War II, Vietnam and Iraq, I'd say the military won't be disappearing from the channel. But depending on how programmers choose to define "heroes," war may find itself in competition with sports and politics.

Oh, and this just in: Starting now, IFC is calling itself...IFC. In case you were still thinking that it's still the Independent Film Channel. The change mostly reflects the increasing emphasis on comedy.

 

 

 

Read more Ellen Gray on Television

Daily News TV Critic
0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
As the TV critic for the Philadelphia Daily News, I've always believed my job is less about thumbs -- up or down -- and more about the conversation. Because the more choices we have, the fewer people in our lives know what we're talking about when we say, "Did you see that?" And that's when television really starts to get interesting.

Ellen Gray Daily News TV Critic
Latest Videos:
Also on Philly.com:
letter icon Newsletter