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Posted: Friday, July 11, 2008, 1:08 PM | 0 comments |
 
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While we're out here, the country's apparently going to the dogs.

That's pretty much the only canine joke that CBS didn't make in its latest ratings release, with touts the high-for-summer ratings for last night's premiere of "Greatest American Dog," which averaged 9.46 million viewers, according to the preliminary Nielsens.

From the release, "The Dogs Ate the Ratings: "Greatest American Dog Chews Through the Competition":

"The premiere of CBS's GREATEST AMERICAN DOG, a reality series that pits 12 teams of dogs and owners in a competition that tests owners' skills in handling dogs, won its time period among dogs 1.79-7 years old (18-49 in dog years) and delivered the highest prime time audience among canines since Lassie in 1974, according to the CBS data that hasn't been chewed apart or eaten."

The show also "premiered in first place in dog-patrolled households, canine viewers, upscale purebreds, 'Heinz 57' (mutt) adults and the advertiser-coveted 1.79-7 year olds." 

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