NBC finally has a smash hit on its hands.
And it’s called “The Voice.”
Oh, “Smash,” the making-of-a-Broadway-musical show that many critics (including this one) loved and that NBC made the focus of a saturation ad campaign, did better than most things on the network, with some 11.5 million viewers in the preliminary Nielsens.
It easily won the 10 p.m. hour Monday in total viewers and among the 18- to 49-year-olds advertisers target.
But “The Voice,” coming off a post-Super Bowl showcase, managed to hold on to an average audience of nearly 17.7 million viewers, peaking in its second hour at 19.3 million.