CBS hires Gayle King, Charlie Rose for latest morning effort

Stop me if you’ve heard this one before.

CBS is reinventing its morning show. Again.

There’s no name yet — feel free to suggest one below — for the broadcast that will replace “The Early Show” on Jan. 9, but it’s now official that it will be hosted by Charlie Rose, current “Early Show” co-anchor Erica Hill and  Oprah Winfrey BFF Gayle King.

“What you’re going to see in the morning  is a program that’s very different. It doesn’t try to copy what’s already out there,” CBS News chairman Jeff Fager told reporters today, going on to describe it in terms the producers of NBC’s “Today” and ABC’s “Good Morning America” might use, too, as in, there’ll be “hard news ... but it’s not going to be all serious.”

Pressed for details about the differences, executive producer Chris Licht said there’d be no cooking segments — though there might be chefs — and no weatherman. The network will continue to cut away for local news and weather.

Rose is holding on to his PBS talk show. King, on the other hand, is giving up her 10 a.m. talker on Winfrey’s OWN as well as her radio show. She’s expected to lead the 8-9 a.m. hour on CBS, with Rose and Hill anchoring from 7-8.

Oh, and the Big O knows and approves — though King, sworn to secrecy, says she didn’t tell her until very recently. And, sure, she might be a guest at some point, but “I don’t see that it’s necessary right this particular second.”

Her bosses may eventually see it differently.

Fager, calling it “amazing” that TV’s No. 1 network in prime time does so poorly in the mornings, is apparently  really, really tired of the phrase “distant third.”