Saturday, January 31, 2015

South Philly lingerie shop to be featured on 'Steve Harvey'

In the land of cheese steaks, no one should a problem selling plus-size underwear. But tell that to Valerie and Phil Cuttino, owners of Lovely's Lingerie inside the inside the Pennsport Mall at Moyamensing Avenue and Moore Street in South Philly. Ever since they opened in May, keeping the business open has been a struggle.

South Philly lingerie shop to be featured on 'Steve Harvey'

In the land of cheese steaks, no one should have a problem selling plus-size underwear.

But tell that to Valerie and Phil Cuttino, owners of Lovely's Lingerie inside the inside the Pennsport Mall at Moyamensing Avenue and Moore Street in South Philly. Ever since they opened in May, keeping the business open has been a struggle.

In December, Valerie in desperation wrote into the "Steve Harvey Morning Show" asking for help. Harvey interviewed her live on the air and before she'd even hung up, her website crashed because of all folks trying to get on lovelyslingerie.net. Lovely's phone also started ringing and people began wandering in.

Harvey helped save the day, as the saying goes.

So did the Daily News which featured Lovely's Lingerie on the cover the very next day.

If that weren't enough, today Harvey will feature the boutique on his talk show at 2 p.m on NBC's WCAU-TV. Once again Harvey to the rescue. Or maybe it's a chance for him to show off sexy women in nightgowns and corsets. Whatever. What's good for ratings is also good for business.

Jenice Armstrong Daily News Columnist
About this blog
What’s up, everyone? Welcome. Let's discuss whatever's on our minds - pop culture, relationships, politics, even the latest fashion trend. If you read my Daily News column, you know I like to mix it up: One day, it's the state of hip hop and the next, the latest political race. Also, it's always fun to try to figure out the opposite sex and check the latest trends. It’s all about learning from each other, exchanging ideas and hopefully making some changes for the better. Nothing is off limits - just keep it clean and civil.


Read more from Jenice Armstrong at Earth to Philly, the Daily News blog on anything and everything "Green." Reach Jenice at armstrj@phillynews.com.

Jenice Armstrong Daily News Columnist
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