Wednesday, December 24, 2014

Cheerios ad is a reminder of how far we haven't come

By now, you've heard about the brouhaha over that Cheerios commercial depicting a mixed-race family.

Cheerios ad is a reminder of how far we haven't come

 

By now, you've heard about the brouhaha over that Cheerios commercial depicting a mixed-race family.

In the ad, a little biracial girl asks her white mother about the health benefits of Cheerios. After her mother assures her that Cheerios are good for the heart, the daughter dumps a box of cereal on the chest of her sleeping dad. He happens to be a dark-skinned black male, which is what has folks worked up.

After General Mills placed the commercial on YouTube, the comments were so disgusting that officials were forced to disable them.

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Excuse me while I check my time machine to make sure we haven't slipped back to 1955....

It may make people uncomfortable, but a whole lot of families look like the one in that Cheerios commercial. Interracial marriage is on the rise. Roughly, 15 percent of all marriages are between mixed-race couples. That's nearly double what it was in 1980, according to Pew Research.

Still, ads depicting mixed-race families such as the one in the Cheerios commercial aren't that common. Now, we're reminded as to why that is.

UPDATE: General Mills stands by the ad and has no plans to pull it.  Camille Gibson, vice president of marketing for Cheerios, earlier this week told Gawker in a statement, "Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all."

Jenice Armstrong Daily News Columnist
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Jenice Armstrong Daily News Columnist
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