Sure, sex sells. But does Beyonce really have to execute pelvic thrusts to sell Direct TV? In a tasteless move, at one point during a new TV spot, she holds a gold necklace between her teeth with the word "upgrade" on it. Come on now. This is Beyonce.  A Grammy Award-winning singer/songwriter and actress of her caliber doesn't have to go there just to make a buck. For Direct TV, no less. She's one of top selling artists of her time. She has just released a new album, "I Am...Sasha Fierce."  This is her moment. So, what is she doing groveling like a stripper on what looks like a bed of gold coins for Direct TV? There's nothing wrong about using music and sexy dance moves to sell products. There's nothing new about that. But there's no relation between all that shaking Beyonce does in the ad and Direct TV. It's one thing if Beyonce promoting her own music as she does in her single, "Single Ladies (Put a Ring On It)." (If you seen it, you know she really cuts loose in the booty department.) But it's another thing if it's corporate entity purely looking to capitalize on a young performer's incredible beauty and talent.  Beyonce can hold herself to a higher standard. She's got it like that, don't you think?