Web Search powered by YAHOO! SEARCH
share
email
font size
options
 
Sunday, November 23, 2008
Sure, sex sells. But does Beyonce really have to execute pelvic thrusts to sell Direct TV? In a tasteless move, at one point during a new TV spot, she holds a gold necklace between her teeth with the word "upgrade" on it. Come on now. This is Beyonce.  A Grammy Award-winning singer/songwriter and actress of her caliber doesn't have to go there just to make a buck. For Direct TV, no less. She's one of top selling artists of her time. She has just released a new album, "I Am...Sasha Fierce."  This is her moment. So, what is she doing groveling like a stripper on what looks like a bed of gold coins for Direct TV? There's nothing wrong about using music and sexy dance moves to sell products. There's nothing new about that. But there's no relation between all that shaking Beyonce does in the ad and Direct TV. It's one thing if Beyonce promoting her own music as she does in her single, "Single Ladies (Put a Ring On It)." (If you seen it, you know she really cuts loose in the booty department.) But it's another thing if it's corporate entity purely looking to capitalize on a young performer's incredible beauty and talent.  Beyonce can hold herself to a higher standard. She's got it like that, don't you think? 
Posted by Jenice Armstrong @ 8:32 PM  Permalink | 7 comments
Comments   
Posted 11:30 PM, 11/23/2008
bigguy34
This ad is at least a year old. It is identical to her video for the song "Upgrade you" from her last album. When this ad was released, it was promotong her song and was a series of Direct TV ads taking movie clips/songs and computer graphics to make it seem as if they were really promoting Direct TV in their product, i.e, the Poltergeist ad and Chevy Chase ad with Christie Brinkley. No harm....no foul. It wasnt just another ad (creative in my opinion) for Direct TV.
Posted 06:39 AM, 11/24/2008
mike l
Did you see the ad that's a direct rip at the Cialis ads, where the guy says he got satellite to give him a bigger package? Same music, same set up. Pretty funny.
Posted 12:19 PM, 11/24/2008
kwill
I never thought Beyonce had to resort to "booty shaking;" not in her music, product endorsements, or on Oprah. She is much too blessed, beautiful & talented to have to use her body to sell anything.
Posted 05:55 PM, 11/24/2008
ClarkU
Beyonce's ad is the best thing on televison. Makes me look every time.
Posted 06:02 PM, 11/24/2008
omagic1982
Jen, are you serious? This is what you decided to write about. Are you being paid for this rubbish?
Posted 01:03 PM, 11/25/2008
jillian_mancini
Jenice....Get over it dear. This commercial is at least a year old. If you are just noticing this commercial, I can see why the DN limits you to writing these nonsense articles to take up space.
Comment removed.
7 comments
About Jenice Armstrong
What’s up, everyone? Welcome. Let's discuss whatever's on our minds - pop culture, relationships, politics, even the latest fashion trend. If you read my Daily News column, you know I like to mix it up: One day, it's the state of hip hop and the next, the latest political race. Also, it's always fun to try to figure out the opposite sex and check the latest trends. It’s all about learning from each other, exchanging ideas and hopefully making some changes for the better. Nothing is off limits - just keep it clean and civil.


Read more from Jenice Armstrong at Earth to Philly, the Daily News blog on anything and everything "Green."

ON THANKSGIVING, a holiday when families traditionally gather, a loved one will be missing from Pamela Browner's extended clan. Browner is senior vice president of public relations and government relations for the Philadelphia Eagles. Her missing relative is a niece by marriage, Mitrice Richardson.
WOULDN'T YOU love to be close enough to eavesdrop if Secretary of State Hillary Clinton ever agrees to have a cup of coffee with former Alaska Gov. Sarah Palin? One can only imagine that their java summit might go something like this:
Jenice Armstrong; I think of myself as pretty frank, but there are certain opinions people are better off keeping to themselves, like when it comes to romance.

Enter Steve Ward and JoAnn Ward, Philly-area matchmakers and stars of a wildly popular new reality TV show.
Jenice Armstrong: Remember the Miss Black America pageant? Organizers want to bring it back. Should they? Or has the pageant outlived its purpose?
NEWSPAPERS have long enjoyed dueling images - one as bastions of gentlemanlike civility and the other as busy, cluttered places where gruff city editors chain-smoked and cussed out reporters whenever they felt like it.
LIKE THE TITLE character in "Precious," the new Lee Daniels' film, this 14-year-old Philadelphia girl had been raped by a relative and infected with HIV, the virus that causes AIDS.
Jenice Armstrong: First lady Michelle Obama' has white cousins? Oh, my gosh! Can you believe it? Well, yeah. Just about every black American I know has white relatives.
Jenice Armstrong: It was kind of like being at a Tupperware party but instead of the focus being on plastic containers, the conversation centered on sex.
FIRST LADY Michelle Obama graces the cover of the December issue of Glamour. What's even more interesting is that in the accompanying article, she gives dating advice. Given that all the single women I know who are searching for their own version of Barack Obama, her advice is worth paying attention to.
Can't we all just get along? Not if one of us is from Philly and the other's from New York, with the Phils and Yankees squaring off tonight. Jenice Armstrong talks about how her house has been divided, and Stu Bykofsky, a Philly institution who grew up in the Bronx, has practically become a house divided against itself. Do you have New York friends, or a Yankees fan at home?
THE LAST thing Sheila Armstrong remembers about the attack was the sight of her lover hoisting a vacuum over her.