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Sunday, November 23, 2008

Beyonce and Direct TV Ad
Sure, sex sells. But does Beyonce really have to execute pelvic thrusts to sell Direct TV? In a tasteless move, at one point during a new TV spot, she holds a gold necklace between her teeth with the word "upgrade" on it. Come on now. This is Beyonce.  A Grammy Award-winning singer/songwriter and actress of her caliber doesn't have to go there just to make a buck. For Direct TV, no less. She's one of top selling artists of her time. She has just released a new album, "I Am...Sasha Fierce."  This is her moment. So, what is she doing groveling like a stripper on what looks like a bed of gold coins for Direct TV? There's nothing wrong about using music and sexy dance moves to sell products. There's nothing new about that. But there's no relation between all that shaking Beyonce does in the ad and Direct TV. It's one thing if Beyonce promoting her own music as she does in her single, "Single Ladies (Put a Ring On It)." (If you seen it, you know she really cuts loose in the booty department.) But it's another thing if it's corporate entity purely looking to capitalize on a young performer's incredible beauty and talent.  Beyonce can hold herself to a higher standard. She's got it like that, don't you think? 
Posted by Jenice Armstrong @ 8:32 PM  Permalink | 7 comments
Comments   
  • 0 like this / 0 don't   •   Posted 11:30 PM, 11/23/2008
    This ad is at least a year old. It is identical to her video for the song "Upgrade you" from her last album. When this ad was released, it was promotong her song and was a series of Direct TV ads taking movie clips/songs and computer graphics to make it seem as if they were really promoting Direct TV in their product, i.e, the Poltergeist ad and Chevy Chase ad with Christie Brinkley. No harm....no foul. It wasnt just another ad (creative in my opinion) for Direct TV.
    — bigguy34
  • 0 like this / 0 don't   •   Posted 6:39 AM, 11/24/2008
    Did you see the ad that's a direct rip at the Cialis ads, where the guy says he got satellite to give him a bigger package? Same music, same set up. Pretty funny.
    — mike l
  • 0 like this / 0 don't   •   Posted 12:19 PM, 11/24/2008
    I never thought Beyonce had to resort to "booty shaking;" not in her music, product endorsements, or on Oprah. She is much too blessed, beautiful & talented to have to use her body to sell anything.
    — kwill
  • 0 like this / 0 don't   •   Posted 5:55 PM, 11/24/2008
    Beyonce's ad is the best thing on televison. Makes me look every time.
    — ClarkU
  • 0 like this / 0 don't   •   Posted 6:02 PM, 11/24/2008
    Jen, are you serious? This is what you decided to write about. Are you being paid for this rubbish?
    — omagic1982
  • 0 like this / 0 don't   •   Posted 1:03 PM, 11/25/2008
    Jenice....Get over it dear. This commercial is at least a year old. If you are just noticing this commercial, I can see why the DN limits you to writing these nonsense articles to take up space.
    — jillian_mancini
  • Comment removed.


7 comments
About Jenice Armstrong
What’s up, everyone? Welcome. Let's discuss whatever's on our minds - pop culture, relationships, politics, even the latest fashion trend. If you read my Daily News column, you know I like to mix it up: One day, it's the state of hip hop and the next, the latest political race. Also, it's always fun to try to figure out the opposite sex and check the latest trends. It’s all about learning from each other, exchanging ideas and hopefully making some changes for the better. Nothing is off limits - just keep it clean and civil.

Read more from Jenice Armstrong at Earth to Philly, the Daily News blog on anything and everything "Green."

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