Birds Add Philly Flavor to Marketing

One of the chief criticisms of the Eagles organization during the Jeffrey Lurie-Joe Banner years has been that management doesn't really understand or embrace Philly fandom. Lurie and Banner are both from Boston, and there have been a series of missteps -- remember Hoagiegate? Or the blue-and-yellow "throwback" unis in a town that still reveres the kelly green? -- that would seem to validate the perception.

From your Eagletarian's viewpoint, that's one interesting thing about the hiring of Tim McDermott yesterday as senior Tim McDermottvice president and chief marketing officer. McDermott is an area native, played at North Penn (and then at Cornell), parents still live in Lansdale.He's also the older brother of defensive coordinator Sean McDermott, which is the other interesting thing about the hiring.

Tim McDermott said today he was thrilled to come back to the market with "the best, most passionate fans in the country."

"Unless you're from Philadelphia, it's hard to understand the breadth and depth of how much people care," he said. "Sports matters here more than anywhere I've been. It's part of the culture, part of life."

Tim, who worked for the Eagles in a lesser position several years back, had been a marketing executive with the Washington Caps. He chuckled diplomatically when your Eagletarian observed that he might find marketing Andy Reid more of a challenge than marketing Alexander Ovechkin.

He called the opportunity to work for the Eagles "in a leadership role, with my brother also there in a leadership role" a "once in-a-lifetime opportunity."

But he doesn't plan to use it to fix the Birds'  free safety problems.

"I give Sean no advice when it comes to football," he said. "He knows far more than me. He works on it about 20 hours a day."

They ought to be able to at least wave and say hello during those other four hours, though, since Tim plans to live for a few months, at least, right across the street from Sean in the Phoenixville area.