When a commercial is good, you’re actually glad to watch it. (Well, the first 50 times or so.)
My current favorite is this one for Best Buy in which people react with various degrees of dismay to find out that the tech device they purchased was quickly supplanted by a newer, improved version.
It speaks to consumer rage: you do your homework, you locate the state-of-the-art phone or computer or TV set. You drop a bundle on it. And it’s obsolete before you get it home.
You just got hornswaggled by the relentless and accelerating march of progress.
It’s infuriating, right? This ad captures that situation in a priceless montage. I particularly like the spit take in the coffee shop (anyone recognize the sprayer as David Costabile of The Wire and Damages?). Then there’s the gray haired matron looking up at the billboard who sputters, “What the…” And finally the guy who’s just getting his 3D TV and sees on the delivery truck that 4D is now available. To add to his chagrin, his young daughter runs in circles on the lawn, sing-songing, “You bought the wrong TV, Silly Head.”
The irony is not lost on me that we are being reminded of our helplessness as modern consumers at the same time that we are being sold a new service by a big box chain.
Caveat emptor, baby.
What do you think? Are there any ads that you like (or at least don’t mind)?
Read more Dave on Demand or follow him on Twitter @DaveOnDemand_TV
Best commercials are the Orkin commercials,http://www.youtube.com/watch?v=9R5ZtFCOMMo,Safe Auto http://www.safeauto.com/about/commercials/ and YaYa the hummus lady.http://www.youtube.com/athenos— vrb1955- How about the SafeAuto commercial at airport security?— JusWonderin
- That commercial made me spit my coffee out... Close 2nd is the new Audi commercial "break from the confines of old luxury"— Platinum
- My favorite TV commercial is the cute, clever and thoughtful Subaru spot featuring a real life father and his two daughters who play father and daughters in the ad.
The father is giving the Subaru's keys to his 16-year old daughter who just got her driver's license, and as he's cautioning her to be careful he sees her as the 5-year old child that she seemingly was a moment ago. The ad concludes with the older girl listening intently and respectfully to her father, and then safely driving away.
The ad was created by a Minneapolis agency and has won several industry awards. The ad is running frequently during NCAA basketball tournament games.— SeaShark - I can tell you the worst are any WB Mason or Buffalo Wild Wings commercial.— Ed the Head
- favorite is the Miracle Whip spot that has some people claiming they hate the product and others who love it. I hate Miracle Whip but love their angle— CRS1
- E-trade babies are the best!!— GreenOrangeRedBlueBlood
- Dumbest commercial: the one for Walmart where the yuppie couple, shown in an all-white quite expensive living room setting, talk about how they cash their paychecks at Walmart for $3. Like they don't have a bank account or would even be seen in a Walmart? Second dumbest: the Best Buy commercial where the family comes home to find everything they own stolen, except for their old computer. They get a new one that the husband says someone would want to steal.— mike l
- I REALLY DO NOT CARE TO HEAR HOW WET CERTAIN PARTS OF WHOOPIE ARE!!— Miss M.
- I for one do not get the appeal of any of these (or any at all) commercials. I HATE— sparky2212
- The Subway commercials where the adults have kids' voices.— mfecani
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- Can we stop with the Progressive (Flo) and Geico commercials!!! Enough already!! I will NEVER buy either because of these continuous commercials ad nauseum.— dogman5
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