Sunday, July 13, 2014
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'The Voice' gets post-Super Bowl slot

It's a new high note for NBC's singing competition "The Voice". The network announced today that the show will air after the Super Bowl.

'The Voice' gets post-Super Bowl slot

Already a hit, "The Voice" will get a big ratings boost in February.
Already a hit, "The Voice" will get a big ratings boost in February.

 

It’s a new high note for NBC’s singing competition The Voice. The network announced today that the show will air after the Super Bowl.

There will be a “special” episode of the program broadcast after the big game on Sunday, Feb. 5. It will be drawn from next season’s blind audition phase.

This spot is the biggest endorsement the networks can offer, because it virtually guarantees monster ratings.

For years, the networks used this prominent airtime to launch new series like The A-Team, The Wonder Years and Homicide: Life on the Streets. But in recent years, the nets have elected instead to use the bountiful position to boost series already on the air, like Alias, Criminal Minds and Glee.

NBC obviously believes in The Voice, which has its final battle round tonight (10 p.m., NBC10) before moving into the live competition rounds. The vocal wars last week were heated including Raquel Castro vs. Julia Eason (see video, below).  

 

 Read more Dave on Demand or follow him on Twitter @DaveOnDemand_TV

David Hiltbrand Inquirer TV Critic
About this blog

A true child of TV, David Hiltbrand has worked as a critic at People and as a columnist and editor at TV Guide.

David Hiltbrand Inquirer TV Critic
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