TV ratings are an increasingly complex consideration as more and more people forego live viewing and catch up instead on their favorite shows on demand. Nielsen has to slice up its data into increasingly arcane categories, like L+7 (how many people watched a show from the time it first aired through the next week.)
Everybody talks about time-shifted viewing but it’s been tricky to quantify. Until now. Comcast issued this list today of the 20 most popular shows from Xfinity On Demand for the week of Aug. 3 – 9.
In other words, here’s what we’re really watching. Sigh.
1. The Last Ship, TNT