How’s The Tonight Show Starring Jimmy Fallon doing? Gang busters.
With an average of nearly 4 million viewers a night, the landmark NBC show drew about 1.3 million more viewers in the most recent quarter (late March – late June) than David Letterman’s Late Show on CBS and Jimmy Kimmel Live on ABC, according to figures provided by Nielsen Media Research.
But that doesn’t tell the whole story. As we all know, broadcasters really only care about viewers in the 18-49 year old demographic. That’s because those are the people advertisers want to reach.
And in this bracket, The Tonight Show is cleaning up. Fallon’s 1.29 rating is greater than Letterman’s (.51) and Kimmel’s (.67) combined. Bonuses all around, especially for the Roots, house band extraordinaire.