You want to advertise on Oprah Winfrey’s final show next month? Get ready to write a check with a lot of zeroes. Winfrey is commanding $1 million. For a 30-second spot.
Only a handful of popular prime time shows have cracked the Midas barrier. To put this in perspective, the finale of Lost last season earned $900,000 for the same interval.
But this is daytime, where until now, such a pricetag was unthinkable.
Of course this is Oprah, our country’s queen mother. There are websites devoted to counting down the seconds to Oprah’s last broadcast. (We’re at 1 month, 12 days and change if you’re interested.)