Friday, November 28, 2014
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What Elizabeth Warren understands better than anyone

Elizabeth Warren, an outspoken champion of America's middle class and a scholar who has long grappled with the financial stresses it faces, will help shape the new Consumer Financial Protection Bureau. Her knowledge and perspective make her well-suited to the job ahead.

What Elizabeth Warren understands better than anyone

Perhaps no one in America has thought longer or harder about the impact of easy credit and “financial innovation” on ordinary families than Elizabeth Warren, the Harvard professor tapped yesterday by President Obama to oversee the launch of the new Consumer Financial Protection Bureau.

You’ve probably read here and elsewhere about Warren – about how the new consumer agency was her brainchild, about fears that she couldn’t win Senate confirmation, about her research on consumer bankruptcy and her role as chair of the congressional panel overseeing the TARP bank-bailout program.

As a reporter and columnist covering consumer issues, I’ve known Warren for a decade, and have enormous respect for her intellect and her compassion for ordinary Americans who struggle to keep up or who fall on hard times. Better than anyone I’ve encountered, she understands how changes in the financial system have put consumers at risk. Even genuine innovations, such as the computerized credit-scoring systems that have made credit decisions fairer, have contributed to the problem.

I often quote a comparison Warren made during an interview nine years ago that encapsulated some of the key changes that took place in America as cash gave way to plastic and as carrying balances on credit cards became the norm rather than the exception. In her scholarly work on consumer bankruptcies, Warren had been struck not just by evidence that the majority of personal bankruptcies were related to a crisis, such as a major illness, job loss, or divorce. She was also struck by evidence that many people were deeply in debt without anything to show for it. They had gotten there by an accumulation of small debts that people would never have signed onto just a generation before, when borrowing money took more effort than reaching into your purse or wallet for a Visa card.

Warren, I wrote back in 2001, saw the 1990s’ rise in consumer bankruptcies as

the canary in the mineshaft - a warning sign about risky patterns in spending and borrowing that affect millions of households beyond those who fall off the financial precipice.

The biggest changes in the last 20 years, Warren said, may be reflected in what seem like the smallest decisions people make with credit cards in their pockets or purses.

"In 1980, anyone who wanted to borrow $25,000 had to go to a bank and explain why, and had to fill out a form to explain how they were going to pay for it. So a would-be debtor had to make a well-considered decision to go into debt, and have that decision reviewed by a somewhat skeptical creditor," Warren said.

"Fast forward to 2001, when some people add up $25,000 in credit-card debts without a single purchase larger than $60. In other words, they went $25,000 into debt one pizza and one pair of tennis shoes at a time. And that is a profound shift in how Americans deal with money."

During the last decade, as she wrote books such as “The Two Income Trap,” Warren honed her perspective. She called out the growing evidence that consumers were put at risk by tricks and traps hidden in long and incomprehensible credit-card contracts, such as the “universal default” or “any time or any reason” changes in contract terms. Thanks to penalty rates of 30 or 35 percent, late fees and over-limit fees, along with the mathematics of compound interest, a debt that seemed affordable could double in size in a couple years despite continuing payments. Yet the banks resisted any new restrictions – except to make it harder for consumers to use the traditional relief valve of filing for bankruptcy.

Warren came to believe that ordinary consumer financial products could be made much safer by making them simpler and more transparent. For a while, she championed the idea of requiring banks to offer “plain vanilla” versions of those products – an idea that was dropped from the financial-reform regulation but that may well re-emerge as the new agency writes its rules.

The new CFPB may not need to impose such a plain-vanilla requirement. Instead, it may be able to nudge the market toward safer products by establishing what rule-makers call a “safe harbor”: Bankers would be told that if they offer simple, straightforward products that meet clear sets of safety standards, they’ll have met the rules’ requirements. That result would be a win-win – the only losers would be those institutions that seek to profit from fooling consumers.

Now, another of Warren’s ideas – a special consumer-protection agency to make sure that financial products are regulated as well as toasters – has come to fruition. The good news is that she’ll be there to help realize the goal.

I’ve looked around this morning for a good piece to share on Warren that goes beyond the debates of the day. has an excellent Q&A, conducted by Lynn Parramore of the Roosevelt Institute, in which Warren explains how she developed her perspective. You can click here to see it at Salon's website, but the whole interview is good enough to paste right here:

What are some of the values that were instilled in your childhood that you would like to see emphasized now?

I guess it is a fundamental belief that people are doing the best they can. It is easy when you are successful to think that you did it all by yourself and to forget that you didn’t. You got here because a lot of things broke your way. You were lucky enough to be born into a family that could afford to take care of you well. You were lucky enough to be able to have a family that could pay for you to go to school or buy your way out of scrapes. And to people who have had a lot of luck and don’t acknowledge that -- the world looks like a total meritocracy, right? I’m on top because I really won, because I am better than everyone else.

I think I grew up with a profound sense of watching people who were good people, who were smart people, who were hardworking people -- God, nobody on this Earth worked harder than my mom and dad -- and they had very little. But they made do with what they had. They had their family, they raised four kids who loved them and four kids who all had our own families that we loved. And so, I guess the only way I can say it is that the value is in knowing that the game doesn't always come out fairly. There is a lot more going on. The material success at the end of the day is only a small part of it. Truly successful lives are about family.

Has your idea of fairness changed in recent years, particularly since the financial crisis?

I have been focused on the issue of fairness for 20 years now, ever since I started doing research on the economics of the middle class. I wanted to believe “work hard, play by the rules” equals success. I knew that my parents struggled, but I wanted to believe it was better now. And what I began to see in my research was that the rules were beginning steadily to work against the middle class. Healthcare, there’s an example. It was not the case in the 1970s that a modest medical problem could land a family in bankruptcy. The advances in medical technology are wonderful, but the financial impact has become staggering. Sure, for one segment of society, the people with the gold-plated healthcare, the consequence of a medical problem is nothing more than medical. But for the much larger proportion of Americans, the financial consequences of a medical problem can be devastating. We studied these people in our bankruptcy research, and that’s one that I regard as fundamentally unfair, not just in the sense that the Lord deals different cards to different people, and some get sick and some have babies too early. But unfair in the sense that any one of us could be hit, so why is it that we don’t take care of each other? Why is it that we aren’t more careful to make sure that none of us can be devastated financially by a medical problem? So, yeah, I’ve been studying the unfairness of how it translates into the economic insecurity of the middle class.

Is the middle class disappearing?

It is more that it is trembling; it is crumbling. Middle class used to be synonymous with secure, with steady, with boring, because middle-class people were people who were pretty much safe from the time they first started work on through retirement and until their deaths, no longer. Now, to be middle class is to worry, is to be insecure, is to face much increased odds of job loss, of a healthcare problem, of a family breakup that can land a family in economic collapse.
We need to get out of debt, yet there are so many forces that conspire against us. What is the way out of that conundrum?

It is a conundrum that has to be approached from two different directions. One direction is from the individual, the borrower, the family. My advice there is to do everything you can to protect yourself, and I have a whole list of things that I would identify. But that by itself will not be enough. There is also the part about the rules of the game, about collective action, about what banks are permitted to do, about what lenders are permitted to do, about how we finance, our healthcare, what housing policy looks like, what education policy looks like, what it costs to educate our children. For those, the appropriate place to go is to the policy forum, to talk to Congress, to talk to the president, to speak to people about how we can change the rules by which we all live. So, the way out of the problem is both on a highly individualized basis and also on a collective basis.

Are you anti-debt?
No. Debt can be enormously valuable.

An example?

Borrowing money to buy a home – it can be a good investment. Borrowing money to buy a car so that you can get to work. Borrowing money to deal with an emergency, a serious medical problem. Those are all investments in effect in your future. But borrowing money because you can’t live on your current salary, assuming you are not under some kind of emergency situation, this is your day-to-day, if you are rolling credit card debt over month to month to month, and this is your real job, this is your real life, you do have a serious problem. Because people have got to bring their expenses and their income into line with each other. And so, that is where I focus on debt particularly with individual families. This is the part you need to see. There is a red light flashing if you’re carrying debt for reasons other than investment.

Why do you think you’ve become a lightning rod in recent years?

I don’t know. I have to say I often think that the things I talk about seem fairly obvious. Maybe I am a little plain-spoken about it, but why should that bother people? Let’s talk about the content of what I say. If you think I am wrong, tell me so and tell me why, and show me the data, show me the evidence, tell me the reason. Let’s have a serious conversation about the content, about what has happened to the incomes of middle-class American families, about what’s happened to their expenses on housing, on healthcare, on childcare, on college costs. Let’s talk about how the business model of the consumer credit industry has changed. Tell me I am wrong on any of that. Let’s have that conversation. But I sometimes have come to think that lightning rod is another way to say, “Let’s change the conversation” -- let’s make this all about something else. But let’s not really talk about the serious issues.

Has our financial system become too complicated for a person with a high school or even a college degree to navigate?

I think complexity has become a strategy. Let me just start with your credit card. In 1980, Bank of America’s credit card contract was just a little over 700 words long. That is a little over a page, easy to read. You could tell what the terms were. Today, credit card contracts can run 30 pages or even longer. And much of it is tiny, incomprehensible print. Now, why the changes? Well, part of it is regulation. A large part of it is that a complex document is one where it is a lot easier to hide the tricks and traps. It is a lot easier to fool people. No one realizes until after they’ve committed $5,000 on their credit card that the interest rate is no longer going to be 3.9 percent, but is going to jump to 28 percent.

In other words, complexity is itself a part of the business model. It is part of what keeps the customer from evaluating the cost and the risk, and it is part of what keeps the customer from comparing product to product, which would drive the prices down. So, from my point of view, complexity really is the enemy. The American people have to be in the conversation; they have every right to understand what their contracts are, they have every right to understand what policies their government is embracing, and if I can be helpful in that, I am glad to do so.

Speaking of complexity, what has surprised you most about working inside of Washington?
It really is an amazing place. I’m thinking that the thing that has surprised me most is how hard it is to have a conversation about substance. And it is too bad because it means that we are not all engaged in the same game of trying to make things better and that often to disagree is to declare mortal enemies rather than to say, “I don’t see it the same way, I am seeing these data.” And if you can’t have that conversation, people can’t change their minds.
What part of your work excites you most right now and going forward? What are you most looking forward to?
This is an historic moment. The president has just signed into law the most powerful financial reforms in three generations. And, coming out of that, it will be necessary to build the real apparatus to make markets work again, to make them work for families, to make them work, frankly, whether they like it or not. To make them work for Wall Street, to make them work for financial institutions, ultimately to make them work for the real economy. It is a moment in which there will be great change and I am simultaneously worried about what could go wrong but deeply excited and even optimistic about what could go right.


Jeff Gelles Inquirer Business Columnist
About this blog

Jeff Gelles, who writes the Inquirer's weekly Consumer 14.0 and Tech Life columns, takes a broad look at the marketplace of goods, services, and ideas.

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Jeff Gelles Inquirer Business Columnist
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