Saturday, May 30, 2015

Eat your heart out, Portland - Philly rocks for college grads

The nation's top three cities for recent college grads? New York, Washington, and Philadelphia, says a new ranking that focuses on lifestyle factors.

Eat your heart out, Portland - Philly rocks for college grads

Philadelphia may not be Portlandia or Seattle, but maybe it's time for natives to outgrow their traditional inferiority complex. The city of Billy Penn and Ben Franklin outscored both those Pacific Northwest meccas in a new ranking of cities most attractive to recent college grads, according to Apartment Guide.

The top three cities - based on an amalgam of "lifestyle factors" - were New York, Washington and Philadelphia. Rounding out the top 10 were (4) Seattle, (5) Minneapolis, (6)  San Francisco,  (7) Chicago,  (8) Las Vegas, (9) Portland, and (10) Denver.

The rankings were based on data from OnBoard Informatics, which weighed such attractions as "eating and drinking establishments, music venues, sports arenas [and] recreational activities," says an Apartment Guide spokeswoman.

"Cities and urban areas oftentimes have higher rental rates, and so we wanted to look at other factors — namely how fun/hip a city is based on lifestyle-driven elements — to color the picture we wanted to paint around that first post-grad move," the spokewoman says. "We really wanted the data to focus more on top cities that can offer the most in terms of lifestyle for post grads."

Apartment Guide says a separate survey of 1,000 U.S. adults, conducted in March by Redshift Research, showed that "more than 70 percent of graduates are planning on moving to a new city once they say goodbye to their college campus and hello to corporate America." The survey also showed that nearly half of all students are most concerned about finding an apartment in the "right" neighborhood.

Apartment Guide created this infographic (below) that describes key factors influencing college grads as they decide where to relocate. Although the suburbs edged out cities overall, Apartment Guide says there's no question that urban areas remain a lure:

Inquirer Business Columnist
About this blog

Jeff Gelles, who writes the Inquirer's weekly Consumer 14.0 and Tech Life columns, takes a broad look at the marketplace of goods, services, and ideas.

Reach Jeff at jgelles@phillynews.com.

Jeff Gelles Inquirer Business Columnist