Comcast Corp. has stopped airing the "kiss your shows goodbye" and "no shows tonight" advertisements that an industry group on Tuesday said were misleading.
DirecTV had complained to the National Advertising Division that the ads "grossly" exaggerated what happens to its TV service in rain and snow, and that they "impugned the relibility" of DirecTV.
One Comcast ad said, "If it rains or it storms, you might lose TV ... no shows tonight." Another asserted that "when there's snow or high winds, or even hail ... kiss your shows goodbye."
The National Advertising Division — a self-regulatory group administered by the Council of Better Business Bureaus — said the Comcast ads should avoid language or imagery of an "absolute nature" that DirecTV customers would lose their TV service for an entire program or during an evening.
A Comcast spokesman said Tuesday that the Philadelphia cable company had ceased airing the advertisements, but that it continues to use the tagline "Comcast delivers reliable TV — rain or shine."
Comcast is the nation's largest cable operator; DirecTV is the largest satellite-TV company. They have waged advertising wars against each other in bids for new subscribers.