Here's the release:
CITY OF PHILADELPHIA ANNOUNCES NEW SERIES OF PSAs
“Parents: It’s late, do you know where your children are?”
Philadelphia, April 1, 2010 – The City of Philadelphia announced today a series of television and radio public service announcements (PSAs) that are currently airing in response to recent incidents involving large gatherings of young people. CBS3, Fox 29, NBC 10 6abc Clear Channel Radio and Radio-One are currently airing a message from the mayor asking parents if they know where their children are while encouraging them to stay involved in their children’s lives and monitor their behavior and whereabouts. PSAs are airing at various times of the day and can be viewed on Channel 64 and on www.phila.gov/mayor.
“A small group of kids who have caused trouble should not reflect poorly on the majority of our youth who are well-behaved and want to enjoy themselves in a peaceful way,” said Mayor Nutter. “There are plenty of activities to keep our kids busy in after-school programs but it’s the responsiblity of parents to know where their children are late at night.” Philadelphia Police Commissioner Charles Ramsey, District Attorney Seth Williams, Philadelphia School District officials, business organizations, community groups and media organizations are working with the Mayor to apply a cross-collaborative approach of enforcing additional public safety measures while engaging with parents to be more active in their children’s lives.
At Headhouse Square on March 24th, Mayor Nutter, Commissioner Ramsey and D.A. Williams announced additional policing, stricter enforcement of youth curfews, monitoring of social networking channels, coordination with the FBI, and a potentially tougher response from the judicial system for those caught engaging in disruptive behavior as well as their parents and guardians. As part of the March 27th ‘Philly Family Fun’ tour on South Street, Mayor Nutter and his family were joined by City officials and community members to talk with visitors and business owners and to declare Philadelphia a safe, livable and walkable city while encouraging people to enjoy Philadelphia’s attractions and neighborhoods.
The Mayor’s Office has remained engaged with the business community and civic organizations to update them on the City’s response. “Do you know where your children are?” was the theme of a popular public service announcement that aired throughout the 1960’s, 1970’s and 1980’s. Depending on the market and local youth curfew times, these PSAs would typically air at 10:00 p.m. or 11:00 p.m.