Saturday, July 4, 2015

Electric Factory billboard proposal gets preliminary Ok from Council

Could there soon be a huge wall-wrap digital billboard on the Electric Factory?

Electric Factory billboard proposal gets preliminary Ok from Council

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Could there soon be a huge wall-wrap digital billboard on the Electric Factory?

Well City Council’s Rules Committee approved a measure sponsored by Councilman Mark Squilla that would allow for the ad on the building at 7th and Callowhill streets. A portion of the money generated from the billboard would go toward programs at three nearby schools as part of a community benefits agreement.

Several community groups and Scenic Philadelphia formerly known as Scrub an anti-blight organization that opposes outdoor advertising spoke out against the bill.

“It was a bad bill a year ago and it’s a bad bill now,” said Rosanne Loesch, with the Society Hill Civic Association.

Loesch was referring to an effort by former Councilman Frank DiCicco which would have placed a wall-wrap billboard on the same building last year. Nutter vetoed that measure noting that it would violate federal laws because it would have been within 600 feet of the Vine Expressway.

Critics of the bill say the issues that came up last year still apply.

Squilla and other Council members said the billboard would be a way in which the private sector could help fund the city’s schools. Squilla said so far Subaru, Gap and Old Navy are interested in advertising on the building.

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William Bender, a Drexel graduate who landed at the Daily News in 2007, has covered everything from South Philly mobsters to doomsday hucksters. He occasionally writes about local food trucks and always eats everything on his plate, whether it be a bloody rib eye or a corrupt politician. E-mail tips to benderw@phillynews.com
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David Gambacorta, has been a reporter with the Daily News since 2005, covering crime, police corruption and all of the other bizarre things that happen in Philadelphia. Now he’s covering the 2015 mayor’s race, because he enjoys a good circus just as much as the next guy. He’s always looking to get a cup of coffee. Send news tips and other musings on life to gambacd@phillynews.com
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