A key complaint from critics of Mayor Nutter’s property tax plan is that the public does not understand how they will be impacted by the proposed move to a system based on market values.
But city officials today said they are planning two public information campaigns in the near future – one to explain the plan, known as the Actual Value Initiative, and the other to let people know how to apply for a homestead exemption to lower their assessment.
Of course, AVI – which would change the way property taxes are levied, as well as potentially bring in $94 million in additional revenue for school - remains very much up in the air. City Council hasn’t signed off on the plan and neither has the state, which must approve a shift in millage rates as well as grant permission for the city to offer a homestead exemption. So there are more questions than answers at this point.
Still, the firm Eightegrity has been hired to design brochures explaining the homestead exemption program that will be sent to all homeowners in June. The firm, which is being paid between $21,000 and $30,000, will also provide oversight for online materials and posters and other promotions, said Anna Wallace Adams, chief of staff to the finance director. Adams said the city was proceeding with the assumption that a homestead exemption will be available.