Thursday, July 2, 2015

City plans to market AVI, explain homestead exemptions

A key complaint from critics of Mayor Nutter’s property tax plan is that the public does not understand how they will be impacted by the proposed move to a system based on market values.

City plans to market AVI, explain homestead exemptions

0 comments

A key complaint from critics of Mayor Nutter’s property tax plan is that the public does not understand how they will be impacted by the proposed move to a system based on market values.

But city officials today said they are planning two public information campaigns in the near future – one to explain the plan, known as the Actual Value Initiative, and the other to let people know how to apply for a homestead exemption to lower their assessment.

Of course, AVI – which would change the way property taxes are levied, as well as potentially bring in $94 million in additional revenue for school - remains very much up in the air. City Council hasn’t signed off on the plan and neither has the state, which must approve a shift in millage rates as well as grant permission for the city to offer a homestead exemption. So there are more questions than answers at this point.

Still, the firm Eightegrity has been hired to design brochures explaining the homestead exemption program that will be sent to all homeowners in June. The firm, which is being paid between $21,000 and $30,000, will also provide oversight for online materials and posters and other promotions, said Anna Wallace Adams, chief of staff to the finance director. Adams said the city was proceeding with the assumption that a homestead exemption will be available.

Also this summer, the city plans to launch a bigger marketing campaign to explain AVI, as well as some of the protections that are available to more vulnerable homeowners. The city hopes to put out a request for proposals next week to hire a firm to help that communications effort, Adams said. She said the amount of the contract had not been determined.

Given the confusion already over AVI, PhillyClout questioned whether the city may have wanted to start this earlier. But Finance Director Rob Dubow said they didn’t want to put out information until it was clear what shape the proposal takes.

0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
William Bender, a Drexel graduate who landed at the Daily News in 2007, has covered everything from South Philly mobsters to doomsday hucksters. He occasionally writes about local food trucks and always eats everything on his plate, whether it be a bloody rib eye or a corrupt politician. E-mail tips to benderw@phillynews.com
 Follow William on Twitter

David Gambacorta, has been a reporter with the Daily News since 2005, covering crime, police corruption and all of the other bizarre things that happen in Philadelphia. Now he’s covering the 2015 mayor’s race, because he enjoys a good circus just as much as the next guy. He’s always looking to get a cup of coffee. Send news tips and other musings on life to gambacd@phillynews.com
 Follow David on Twitter

PhillyClout Team
Also on Philly.com
letter icon Newsletter