Friday, December 19, 2014

Here's the new Buono ad you won't see

State Sen. Barbara Buono, the Central Jersey senator (almost definitely) facing Gov. Christie in the fall, is finally up on the air.

Here's the new Buono ad you won't see

State Sen. Barbara Buono is running for New Jersey governor as a Democrat against Republican incumbent Chris Christie.
State Sen. Barbara Buono is running for New Jersey governor as a Democrat against Republican incumbent Chris Christie.

UPDATE: Now Christie has a new TV attack ad, too, here.

State Sen. Barbara Buono, the Central Jersey senator (almost definitely) facing Gov. Christie in the fall, is finally up on the air. 

But her new ad -- a mix of retro shots of her from back in the day and pointed shots against Christie -- will not be seen in the Philadelphia and South Jersey television markets. The ad, at a cost of more than $1 million, will run only in the New York City market, which covers North Jersey.

For the underfunded Buono campaign, going up in one market may be all it can afford. And North Jersey has more voters and potential campaign donors. But Buono has a problem in South Jersey: Her name ID is low. 

Another ad, this just for the web, seeks to change that. In it, she explains to people how to pronounce her name. Maybe more slyly and significantly, as The Washington Post noted, it also links her to popular Democratic New York Gov. Andrew Cuomo. 

Meanwhile, she's facing the deep-pocketed Christie has four ads and a federally-funded Jersey Shore tourism ad featuring him and his family, which critics have likened to a campaign ad

Here's Buono's TV spot:

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