Archive: March, 2013
THE WEATHER outside continues to be frightful, but the summer is nonetheless on its way. And some of Atlantic City’s casinos are poised to take full advantage of their locations on the Atlantic Ocean.
Currently, four beach bars are scheduled to open in time for the Memorial Day weekend—twice as many as operated last year.
When Revel opened a little less than a year ago, the management team then in place made it a point to emphasize how important The Social, the mega-resort’s 700-seat showroom located adjacent to the casino floor, was going to be to the property’s marketing strategy.
For reasons that need not be rehashed here (check the monthly gaming revenue numbers if you need clarification) that never really happened; the room has been utilized mostly as a weekend “cover” band venue. But that’s about to change with the unveiling of a new strategy for The Social.
“One of my thoughts was, we have the room, we should start programming [Sunday through Thursday],” said Darlene Monzo, Revel’s recently hired senior vice president of marketing. “It has top notch sound and lights and great acoustics.”
Atlantic City’s long-ailing gaming industry is celebrating this week’s signing of a bill by Gov. Chris Christie that legalizes intrastate online gambling.
For the most part, a celebration is in order as casino biz analysts put the potential windfall from digital gaming in nine figures annually. But upon further review, the question is begged: At what price will AyCee benefit from cyber-wagering?