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Inquirer Daily News

Archive: February, 2012

POSTED: Tuesday, February 7, 2012, 12:57 PM

FOR THE second time in less than a year, Atlantic City’s western-most gambling den is getting a new name.

What was, for many years, the Atlantic City Hilton—and is currently ACH—will, on March 13 be re-branded as The Atlantic Club Casino Hotel. The change in moniker will be accompanied by a new marketing strategy that will emphasize value over big-ticket amenities. “It is our aim to be the casino for the savvy consumer,” said Michael Frawley, the property’s chief operating officer during a Tuesday morning press conference at the 31-year-old casino-hotel complex.

While the casino’s dining and entertainment strategies will be tweaked in the future, the immediate focus will be positioning The Atlantic Club as the gambling den of choice for people living in a 30-to-40 mile radius. To that end, a 2-for-1 comp dollar plan has been developed with a number of businesses—restaurants and others—in Atlantic, Cape May, and Burlington counties. In addition, the price points at all of the hotel’s seven eateries have been reset to be competitive with the area’s non-casino dining spots. According to Frawley, entrees at the steak house and Asian and Italian outlets will run between $12 and $18, well below the tabs at many other casino restaurants.

Chuck Darrow @ 12:57 PM  Permalink | 0
POSTED: Tuesday, February 7, 2012, 12:57 PM

FOR THE second time in less than a year, Atlantic City’s western-most gambling den is getting a new name.

What was, for many years, the Atlantic City Hilton—and is currently ACH—will, on March 13 be re-branded as The Atlantic Club Casino Hotel. The change in moniker will be accompanied by a new marketing strategy that will emphasize value over big-ticket amenities. “It is our aim to be the casino for the savvy consumer,” said Michael Frawley, the property’s chief operating officer during a Tuesday morning press conference at the 31-year-old casino-hotel complex.

While the casino’s dining and entertainment strategies will be tweaked in the future, the immediate focus will be positioning The Atlantic Club as the gambling den of choice for people living in a 30-to-40 mile radius. To that end, a 2-for-1 comp dollar plan has been developed with a number of businesses—restaurants and others—in Atlantic, Cape May, and Burlington counties. In addition, the price points at all of the hotel’s seven eateries have been reset to be competitive with the area’s non-casino dining spots. According to Frawley, entrees at the steak house and Asian and Italian outlets will run between $12 and $18, well below the tabs at many other casino restaurants.

Chuck Darrow @ 12:57 PM  Permalink | 0
POSTED: Friday, February 3, 2012, 9:41 AM
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Jackie "The Joke Man" Martling brings his seemingly endless supply of jokes--dirty and otherwise--to Mount Airy Casino Resort tomorrow night. Photo: Mount Airy Casino Resort

When he assumed ownership of what was then Trump Marina last May, Tilman Fertitta, owner of Golden Nugget Atlantic City, promised live, headliner entertainment would be a crucial component of his bayside casino.

For various reasons, including a delay in converting the Shell, an old-school casino showroom into a state-of-the-art theater, such bookings have been few and far-between. But the Nugget has announced several shows.

Chuck Darrow @ 9:41 AM  Permalink | 0
POSTED: Thursday, February 2, 2012, 9:08 PM
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This photo, which appears in an ad in the current edition of Philadelphia, appears to tell only part of the story.

Don’t know why this would have happened, but there's something very wrong with the full-page Atlantic City ad that appears in this month’s Philadelphia magazine.

The eye-catching advertisement displays a beautiful, sun-dappled panorama of the town. It’s a spectacular shot, but there's one not-so-slight problem: It is missing several signature buildings, including Borgata Hotel, Casino & Spa and its sister property, The Water Club, the Waterfront Tower at Harrah’s Resort, and, most egregious of all, Revel, which is the lynchpin of the town’s future (an under-construction Chairman’s Tower at Trump Taj Mahal appears to be poking its head above the original Taj tower). Oddly, the cupola-topped Havana Tower at Tropicana Atlantic City, which opened in 2004, can be seen behind the Ocean Club condos (second building from left).

Weird, no?

Chuck Darrow @ 9:08 PM  Permalink | 0
About this blog
Philly native Chuck Darrow has literally covered Atlantic City’s casino scene since Day One: He was there on assignment the night in November 1976 when voters approved legalized casinos.

Since then, Chuck has covered the town and its gaming industry for several area newspapers -- which is why, in some circles, he’s known as “Boardwalk Charlie.”

You can reach Chuck at darrowc@phillynews.com. Reach Chuck at darrowc@phillynews.com.

Chuck Darrow