The "Hippest Booking of the Year" award has been claimed by Borgata, which earlier today, announced it has booked The Roots (a.k.a. The Coolest Band In the Galaxy) for a residency gig that kicks off July 24.
The eclectic, genre-melting unit from Philly--which currently serves as the house band for "Late Night with Jimmy Fallon"-- will perform a series of gigs in the Big B's 1,000-seat Music Box. Each date will also feature a special guest artist, as well as a Roots-hosted afterparty at the mixx danceteria.
“As Philly natives, we have been to Borgata before and know it’s the leader in the Atlantic City nightlife scene,” said the Roots' Questlove in a statement released by Borgata. “We couldn’t be more excited to make Borgata our new home,”
“We’ve long looked at artists that we felt would be a natural fit for a residency at our 1,000-seat Music Box theater, but also had the unique ability to transcend into our nightlife offering and represent the multi-dimensional entertainment experience Borgata offers,” said Joe Lupo, Sr. Vice President for Borgata. “The Roots are a special band that unequivocally embody these qualities-- with a longstanding, highly successful career and deep roots in this region --and we could not be more pleased to welcome them to their exclusive home in Atlantic City.”




