It's obviously too early to know exactly how Scores will do in the marketplace, but it's a mortal lock the adult entertainment complex being built on the second level of Trump Taj Mahal won't be what most people are expecting.
Ever since the 36,000-square-foot project--which should be up and running by the second week of August at the latest--was first announced in late 2010, the assumption has been that it would be a typical "gentlemen's club," comprised of one huge public space and the requisite private "VIP" rooms. While there are elements of that, a recent CasiNotes sneak-peak tour conducted by Bob Gans, managing member of New York-based Scores Holding Company Inc., the LLC that runs the Scores empire (including Robert's Steak House outlets in Manhattan and the Taj), revealed there is much more to it.
The 8,000 square-foot main showroom is a high-tech playpen whose signature feature (besides pole-dancing "entertainers," as they are identified by the company) will be a 160-square-foot LED board that frames the stage, and which is capable of countless designs and graphic permutations. There are also state-of-the-art, digital "iLights" on the walls and ceiling to provide a sense of animation and perpetual motion.
Plush banquettes line the walls, with table seating available on the floor.
Located throughout much of the facility are 23 private spaces of varying sizes for those who want a more personal experience with a dancer (or dancers).
At this point, it behooves us to point out that the women--who, by state law, will wear pasties and G-strings at all times--will be prohibited from performing actual lap dances. There will be no touching by or of either party.
Getting back to the club, it is beyond the main room and private booths where Scores becomes more than what is generally called a "strip bar."
There are several other spaces, including The Spread, a TV-lined sports bar; the Black Box Cabaret, a multi-purpose room that can be rented (with or without female entertainers) for business and social events (it can also convert to a disco), the Libertine Room, which the Scores folks hope will lure celebrities (it even as its own entrance so the riff-raff needn't see the bold-facers come and go) and the Blue Velvet Theater, which will host a male dance revue for women who believe ogling hot bodies should fall under the "equal opportunity" banner.
And if that isn't enough, there is also a spacious deck overlooking the beach, Boardwalk and Steel Pier where smokers can drink and drinkers can smoke.
Bar bites will be served in the bar and on the deck.
Gans is still waiting to set an opening date, but said the club--the first of its kind in a U.S. casino--will most likely open by the first week of August.