Inspired in part by the HBO hit "Boardwalk Empire," Gomes Gaming Inc. has announced it will brand Resorts Atlantic City with a "Roaring ‘20s" theme when it takes possession of AyCee's first legal gambling den later this fall.
"It was a decade that defined and shaped our nation," said Dennis Gomes, the company's owner, president and CEO in a statement. "Beyond that, it was fun, adventurous and exciting - a period in time where people simply let loose to give way to a lifestyle where entertainment was king.
"Resorts will be all of that. It will define and shape the direction Atlantic City needs to take to survive in an increasingly competitive market. It will be luxurious, it will be fun and it will be one of the leading entertainment spots in Atlantic City."
The press release also states, "Entertainment will reign supreme during the new era at Resorts. Singing bartenders, crooning waiters, flappers and more are the beginning of what is in store at Resorts as the property transitions into a world-class resort worthy of the original 1920's era cultural icons.
"Employees will be part of the show with custom- made uniforms which will replicate the fashion styles of the Roaring 20's."
According to Gomes Gaming spokesperson Sherry Amos, Gomes took some cues from the success of "Boardwalk Empire" when choosing the marketing strategy for the casino. They included the show's high ratings and HBO's almost instantaneous decision to renew for a second season the historical drama based on the exploits of Atlantic City's Prohibition-era underworld czar, Enoch "Nucky" Johnson.
The question begged by this decision, of course, is where does Boogie Nights - the casino's ultra-popular, 1970s-and-‘80s-themed disco - fit in to this motif?
"Boogie Nights is a successful nightclub that will still be there," said Amos. "We're even looking to expand the concept."
Although the era of "Saturday Night Fever" and Farrah Fawcett hardly meshes with the time period of bathtub gin and Babe Ruth, Amos insisted that won't be a problem. She noted that while The Quarter (Tropicana Casino and Resort's retail, dining and entertainment complex conceived and developed by Gomes when he ran that property) "has a Havana theme, there's an Irish pub there."
Amos added plans are being considered to bring the Roaring ‘20s concept to the Boogie Nights space Sunday through Thursday nights (the club is open Fridays and Saturdays).