When Revel opened a little less than a year ago, the management team then in place made it a point to emphasize how important The Social, the mega-resort’s 700-seat showroom located adjacent to the casino floor, was going to be to the property’s marketing strategy.
For reasons that need not be rehashed here (check the monthly gaming revenue numbers if you need clarification) that never really happened; the room has been utilized mostly as a weekend “cover” band venue. But that’s about to change with the unveiling of a new strategy for The Social.
“One of my thoughts was, we have the room, we should start programming [Sunday through Thursday],” said Darlene Monzo, Revel’s recently hired senior vice president of marketing. “It has top notch sound and lights and great acoustics.”
To that end, three separate concepts will be rolled out beginning Thursday, April 4. That night will see the kickoff of “Comedy Social,” an every-Thursday-night comedy showcase (running through June 27) featuring national-level headliners and top local funny people booked by Rich Miller, whose RCM Entertainment operates the Helium chuckle-hut chain.
Opening night’s roster is topped by “Last Comic Standing” champ Alonzo Bodden. Other headliners already booked are Howard Stern favorite Nick DiPaolo (April 11), Dan Soder (April 18) and Rachel Feinstein (April 25).
Admission is $20 (you must be 21). For tickets, call 800-736-1420, or go to www.ticketmaster.com.
Sunday, April 7 will see the initiation of “Revel’s Got Talent,” a talent competition open to Revel employees as well as the general public.
“It’s higher end than an ‘open-mic’ night,” offered Monzo, who as the marketing guru at Parx, helped make that casino one of Pennsylvania’s top performers. That, she added, is because $15,000 in cash prizes is up for grabs.
As such, would-be participants cannot simply show up and get stage time, but must instead pre-register and have his or her act vetted before being given a Sunday night spot.
For more info, go to http://www.revelresorts.com/revelsgottalent.
Rounding out the troika of weekly Social programs is Sunday night “BINGLO.”
For the uninitiated, “BINGLO” is bingo played with glow-in-the-dark cards and tokens, as well as other amenities you probably won’t find in a church social hall (beyond the bar, of course).
“This is not your grandmother’s bingo,” said Monzo, who described BINGLO as “a girls’ night out” kind of affair. She cited such attractions as “hot-looking guys calling the numbers,” and a DJ.
BINGLO is free to anyone 21 or older, but you must have a Revel players’ card to compete for as much as $2,500 in prize money.
Auction action at Valley Forge
Friday’s inaugural boxing presentation at Valley Forge Casino Resort will feature a charity silent auction.
Hosted by veteran TV sportscaster Don Tollefson, the auction features such items as an autographed Muhammad Ali glove, autographed football helmets from recent Super Bowls, Eagles season tickets and trips to Eagles and Phillies away games.
In addition, there will be a midnight raffle on the casino floor for which prizes include an autographed Ryan Howard bat and a signed Eagles helmet.
Proceeds from the auction, which runs 6:15 to 11 p.m., are earmarked for Employ Young Adults. Founded by Tollefson, the charity coordinates mentoring and employment programs for youngsters in inner-city Philly.
As for the seven-bout boxing card dubbed “The War at Valley Forge,” it will feature the Pennsylvania State Lightweight Championship match at 7:15 p.m.
Admission is $125, $75 and $45. For tix and info, go to www.vfcasino.com/headline-entertainment.
Wild & Crazy pickin’
In addition to being a bona fide movie star and one of the great comic minds of the past 40 years, Steve Martin is also a virtuoso bluegrass banjo player. That side of his multi-faceted career is on display Friday as he and The Steep Canyon Rangers check in for a night of pickin’ and grinnin’.
Caesars Atlantic City, Boardwalk at Arkansas Avenue, 9 p.m., $89.50, $69.50 and $49.50, 800-736-1420, www.ticketmaster.com.
Liberals stay home!
Democrats and other liberal types are advised to stay as far away as possible Friday as Bill O'Reilly and Dennis Miller spend the night bashing President Obama, federal entitlement programs and other left-wing sacred cows.
Borgata Hotel, Casino & Spa, One Borgata Way, 8 p.m., $500 (includes meet-and-greet), $125, $95, $65 and $55 (general admission), 866-900-4849, www.theborgata.com.