What has been rumored for some four years seems finally coming to fruition.
The Press of Atlantic City Thursday reported that a deal has been finalized that will bring singer-songwriter Jimmy Buffett's Margaritaville brand to Atlantic City.
According to the report, Resorts Atlantic City is entering into a multi-faceted deal with Buffet’s chain of casual dining-and-drinking spots. One element of the plan—which first surfaced last month—is the refurbishing of the Resorts-owned Central Pier, a long-decaying remnant of AyCee’s storied, pre-legal-gambling past. The pier will be the site of a Landshark Bar & Grill restaurant.
New to the drawing board is the planned construction of a Margaritaville Café inside Resorts. It is expected to replace the existing Breadsticks Café & Grill, the casino’s coffee shop, and the Beach Ball Café, which currently serves as a high-roller lounge. Both facilities front the Boardwalk.
Margaritaville’s name first surfaced in 2008 when a New York-based developer put together an ultimately aborted deal to buy Trump Marina and rebrand it as a Margaritaville casino-hotel. That property was subsequently sold to Houston-based Landry’s Inc. and today is Golden Nugget Atlantic City.