Thursday, April 17, 2014
Inquirer Daily News

Margaritaville finally an AyCee reality?

What has been rumored for some four years seems finally coming to fruition.

Margaritaville finally an AyCee reality?

What has been rumored for some four years seems finally coming to fruition.

The Press of Atlantic City Thursday reported that a deal has been finalized that will bring singer-songwriter Jimmy Buffett's Margaritaville brand to Atlantic City.

According to the report, Resorts Atlantic City is entering into a multi-faceted deal with Buffet’s chain of casual dining-and-drinking spots. One element of the plan—which first surfaced last month—is the refurbishing of the Resorts-owned Central Pier, a long-decaying remnant of AyCee’s storied, pre-legal-gambling past. The pier will be the site of a Landshark Bar & Grill restaurant.

New to the drawing board is the planned construction of a Margaritaville Café inside Resorts. It is expected to replace the existing Breadsticks Café & Grill, the casino’s coffee shop, and the Beach Ball Café, which currently serves as a high-roller lounge. Both facilities front the Boardwalk.

Margaritaville’s name first surfaced in 2008 when a New York-based developer put together an ultimately aborted deal to buy Trump Marina and rebrand it as a Margaritaville casino-hotel. That property was subsequently sold to Houston-based Landry’s Inc. and today is Golden Nugget Atlantic City.

About this blog
Philly native Chuck Darrow has literally covered Atlantic City’s casino scene since Day One: He was there on assignment the night in November 1976 when voters approved legalized casinos.

Since then, Chuck has covered the town and its gaming industry for several area newspapers -- which is why, in some circles, he’s known as “Boardwalk Charlie.”

You can reach Chuck at darrowc@phillynews.com. Reach Chuck at darrowc@phillynews.com.

Chuck Darrow