Ask any AyCee insider and he or she will tell you the soon-to-open Revel resort is most threatening to Borgata Hotel, Casino & Spa which, since it opened in July, 2003, has been the unchallenged market leader. It’s safe to say that, for the past eight-plus years, as the Big B has gone, so has Atlantic City.
So, it should surprise no one that Borgata today announced a $50 million renovation project that is targeted to be completed by July.
The game plan calls for all 1,566 hotel rooms and suites in the Borgata tower (the almost-4-year-old Water Club is not part of the rehab) to be re-done in shades of gray with, according to a press release, “berry”-colored accents. Among the other changes are the replacing of the existing, analog televisions with 46-inch flat screen units, and the introduction of Wi-Fi service.
"This redesign will ensure that we continue to deliver the world-class luxury resort experience our guests have come to expect from Borgata,” said Bob Boughner, the property’s chief operating officer. “Our guest rooms represent a progressive departure from other hotels in the region, with impeccable attention to detail that combines feelings of established hospitality, original touches and smart amenities to exude absolute comfort.”
More in store for Tropicana
Also preparing for the Revel challenge is Tropicana Atlantic City, which today announced plans for three new outlets at The Quarter, the casino’s retail, dining and entertainment complex.
Now open are Signatures and Sea Shore Kids. The former is a men’s and women’s clothes store featuring everything from Calvin Klein and Tommy Bahama lines to golf attire and accessories and even bridal and bachelorette lingerie.
The latter is a “baby boutique” offering such items as playwear, swimwear and educational toys.
Not yet open for business is Anthem Lounge, which will operate on the site formerly housing 32 Degrees.
In addition, the Trop is currently erecting the new home of Boogie Nights, the 1970s- and ‘80s-themed disco that recently hustled over there from its original location at Resorts Casino Hotel.
Up on the roof
Last Wednesday, my Inquirer colleague Amy Rosenberg blogged about the giant sphere that has been positioned on the roof of the Revel mega-resort (http://www.philly.com/philly/blogs/downashore/123058378.html).
Well, on our last foray to AyCee we happened to look up and saw the sphere illuminated in three different permutations: The giant golf ball that is shown in Amy’s photo, and what appeared to be a world globe illuminated in two different colors.
The Revel folks remain mum on the rooftop sphere, but at least we now know it will take on different appearances.