Rick Santorum is going on the air statewide in Michigan with “Rombo,” a 30-second rebuttal ad designed by chief strategist John Brabender to pre-empt the attacks that are already being launched against the latest Republican to rise up to challenge Mitt Romney.
The spot features a proto-Romney, a body-double actor with the candidate’s recognizably perfect hair, cufflinks and wing tips, who slinks into a parking garage and spraying mud from a machine gun at a cardboard cutout of Santorum. “Romney” keeps missing, of course, and the mud splatters on the walls and the support columns of the structure.
“As the Romney figure engages, a narrator says: “Mitt Romney's negative attack machine is back, on full throttle. This time, Romney's firing his mud at RICK SANTORUM. [Sound of gunfire rises.] Romney and his super PAC have spent a staggering 20 million ...brutally attacking fellow Republicans. Why? Because Romney's trying to hide from his big-government Romneycare, and his support for job-killing cap-and-trade. And in the end, Mitt Romney's ugly attacks are going to backfire.”
At the end, a big splotch of mud be-spoils the Romney character’s starched white shirt.