Oh, the suspense! President Obama announced his 2012 reelection campaign Monday with a 6 a.m. email to supporters. Big Tent was worried he might be retiring to Chicago.
"Today, we are filing papers to launch our 2012 campaign," the "president" wrote in the email blast. "We're doing this now because the politics we believe in does not start with expensive TV ads or extravaganzas, but with you -- with people organizing block-by-block, talking to neighbors, co-workers, and friends. And that kind of campaign takes time to build. So even though I'm focused on the job you elected me to do, and the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today. ... This will be my final campaign, at least as a candidate. But the cause of making a lasting difference for our families, our communities, and our country has never been about one person. And it will succeed only if we work together."
The launch also featured a video -- "It Begins With Us" - featuring interviews with Obama supporters from around the country talking about how they need to get fired up and not leave things to chance, to get the president reelected. The first one is with a white guy named "Ed" from small-town North Carolina, a state which may well be the must-win for Obama in 2012.
It was an obvious attempt to reference and rekindle the excitement of 2008, though it seemed flat - different times.