President Obama's re-election campaign is launching a program designed to fire up the younger voters who were an important part of his winning coalition in 2008.
The first of a planned series of "student summits" will be held in Philadelphia next Wednesday, featuring a panel discussion including Jim Messina, Obama's campaign manager, and Mayor Michael Nutter.
The event, sponsored by Students for Barack Obama and chapters of the college Democrats from around the region, is scheduled for 6 p.m. at the University of Pennsyvlania, in the Hall of Flags in Houston Hall.
Obama supporters at campuses around the nation plan their own organizational meetings the same night, with students following the Penn discussion on the Web via streaming video and posing questions and comments on Twitter.
It's the national kickoff event for "Greater Together," the campaign's social-media-heavy outreach effort aimed at voters 18 to 29 years old in key battelground states such as Pennsyvlania, on campuses and in the workforce.
To offset what polls show is declining support among some groups, including independent voters, Obama's campaign needs to generate enthusiasm among demographic groups that heavily supported him last time, including young people.
In 2008, 66 percent of voters under the age of 30 cast ballots for Obama, according to exit polls - by far his most supportive age demographic.
TheObama campaign also went live with a website for the "Greater Together" effort this afternoon. Find it here.