The first television advertisement in the Democratic primary for governor, “Hard Work,” features candidate Katie McGinty talking about the values she learned growing up middle class in Northeast Philadelphia.
You know, working hard, playing by the rules, building a better life. “My concern today is that hard-working men and women are not able to offer that same promise for their children,” McGinty says. Interspersed with shots of her looking into the camera are old family photographs and pictures of workers and a mom with a mini-van.
The McGinty campaign said the spot will be seen before and after President Obama’s State of the Union address on CNN and MSNBC Tuesday night, but has not detailed how much airtime it purchased or how many times the average viewer might see it. It will appear in all the six TV markets in the state, the campaign said.
Aides to rival candidates said the ad buy was worth about $6,400, meaning the spot will likely air a handful of times. But McGinty will get some news media attention for being first, which is well worth the expense in order to try to stand out in the crowded Democratic field.